Found this insightful video about Facebook ads by Wes McDowell. Hope you find it helpful. :)
Friday, 30 April 2021
Facebook Ads in 2021: My NEWEST Secret Strategies & Pro-Tips!
Success Secret Formula For Work Online From Home
1. Have a certain workplace. The workplace is sometimes a spare space anywhere in your home or area in the bedroom. One thing you need to bear in mind is that your office or home office should permit you to work with minimal if any distractions. It needs to be well-lit and so - trained and broad enough to accommodate your additional gadgets. As soon as you've identified your office, orient your loved ones about it and ask them not to trudge in if you're working.
2. Ascertain your operating hours. Even though there are online tasks that ask that you work during specified hours, even a few articles enable you to operate at any given time of your day. Pick the time when you're productive and be quite disciplined. The same as at a corporate workplace, you aren't likely to leave your job if you feel like it. Remember, you ought to keep a professional attitude without a maid supervisor or officemates.
3. Set daily goals. Doing this will allow you to determine your priorities and permit you to handle your own time. Write your aims in a diary and see whether you can accomplish them at the end of the working day. Without outlining your common objectives, you appear to be shooting and may accomplish nothing in the long run.
4. Eliminate online distractions. There are lots of them actually --social networking websites, video streaming websites, downloading websites, among several other things. Not only is it slow down your pc, but they're also able to take a lot of your own time. Consider that, the entire 30 seconds you spend viewing a movie is potentially the same quantity of time that you want to type a single thousand-plus word. And you do not need that substantial reduction, do you? It is not that you're not permitted to stop by at least one of these websites. It is you need to make decent use of your operating period and be as successful as possible. Bear in mind; there is a suitable time for drama.
5. Take a few breaks. Another extreme trend in getting a work-from-home online task is overworking. That is because labour is right within reach and it's more straightforward that you spend additional time doing this than relaxing. Working too much isn't the means to do this since this can burn out you. Rest if you will need to. Take your meal punctually. Consuming coffee breaks. Have a day away.
6. Go out frequently. Ever since your job today requires you, a pc, and a digital community, you want to interact and become connected with individuals. You, for example, go to a movie with your very best buddy or even a slumber party with your previous officemates. Never devote an entire week locked from home; find a means to spend no less than a day someplace.
When these guides can allow you to work well, a lot of your success in working online from home nonetheless is dependent upon your commitment, determination, and patience.
Find out FREE guidance on how to make money online from us, and you'll find an explosion on your earnings. Website: https://www.makemoneyonlinehappy.com
Article Source: http://EzineArticles.com/10180399
Thursday, 29 April 2021
Many Many Ways to Increase Website Traffic
When I first started out in Internet Marketing, I made the mistake of not understanding how to increase website traffic. I believed that the number of pages that I could build and promote would be enough to boost a website's ranking on the search engines.
This turned out to be a big mistake. Many of my competitors were building and optimizing their websites faster than I was and getting top rankings for much less effort. In fact, some of them were receiving hundreds of visitors per day!
What I did not realize was that website visitors respond to certain types of content and not to others. If I produced lots of blog posts, I would attract more visitors.
However, this kind of content just did not convert as well as other forms of content like videos or images. So, what I did was create a series of infographics that included the keywords I used to optimize websites.
Each of the infographics had a specific task that I thought would help to increase website traffic. The first one was called 'High-Quality Content'.
This was about ten blog posts that I had written based on my research. The next one was called 'Domain Names: How to Pick the Right One' and it discussed the importance of picking a domain name that was Google recognized.
I also mentioned that I did not want to be known as just a plain old black hole for people to come and go. That is not true either, but since then my rankings have actually improved quite substantially.
The last of the 10x content tools I looked at was called the 'Offer URL Expander Tool'. I produced an article and used this format in the body. I then put a short description above the article which explained who I was and where I did business.
This helped to increase my website ranking by adding backlinks to the resource box below the article.
All of the above-mentioned content marketing and promotion methods are just part of the many strategies I use for improving the rankings of my sites.
One of them is called cold outreach. This means that I do not promote anything to my existing customer base but I do give away information.
Some of the things I give information away are how to use my product or how to get more information from my website.
What Is Cold outreach?
Cold outreach is actually the opposite of a keyword stuffing effort. You see, most people are searching for the keywords they are looking for but are specifically not searching for any keyword phrases inside your page content.
To achieve great website traffic you need to be ranking for all of the terms people are searching for. To achieve this you should look at your competitor's content to see what keywords they are ranking for in Google, look at the amount of pages that are being searched for and then use these same keywords in your own content but in a different order.
How to increase website traffic with Facebook and Twitter by using keywordless linkbait
A keywordless linkbait is a link that has no keywords in it. These are usually links that you place in your status updates and photos on your Facebook and Twitter pages.
By using a keywordless linkbait you can trick people into clicking through to your site by having them think they are on a website that has a lot of great content when in reality they are on a linkbait site.
How to increase website traffic with Facebook and Twitter by creating content layering.
The most effective way to get people to come to your website is to have them come to your landing pages. You will have your header, side headers, main content, and footer.
With the main content and footer, you can then create content layering. This means you put one page on each of your landing pages. In the example of my landing page I have two pages; my blog post and my side content layer on each of my landing pages.
There are numerous ways to increase website traffic. Some of these methods are easy and some are complicated. My Friend Bill has come up with a way to drive traffic that anyone can do. Follow the link to learn more. https://rebrand.ly/webtraffic2
Article Source: http://EzineArticles.com/10435219
How to Market Your Blog Articles
So, you've written a great blog article for your business and you want to share it with the world. Why not? Everyone should know about your great product or service, right? While that's certainly true, let's take a few steps first to ensure you know how to market your blog articles. After all, you wouldn't want to put so much time and effort into your blog articles and have them fall flat.
Review Your Blog Article
Is your blog article interesting to others? Do you speak clearly and in a comfortable tone? Do you get to your point quickly and support it with relevant information?
You'll want your blog article to be interesting to others and shareable on social media. So, take the time to look at it with a critical eye. And be sure to correct any spelling, grammar, and clarity issues with your copy. You don't want to be misunderstood or turn someone off because your blog has numerous errors.
Better yet, have a professional review your blog article and proofread/edit it for you. They'll catch things you may not have, and your blog will be exponentially better for having a professional review it.
(HINT: Spell-check is not your friend. It won't catch everything, and neither will you. Even proofreaders need proofreaders.)
Know Your Audience
Do some research about your audience, preferably before you start writing. Who are they? What are their dreams, hopes, desires, worries, and fears? What is their problem and how do you solve it? How would they want you to relate to them? Should your copy be casual and conversational or more formal and educational? Create a detailed customer profile, down to what they eat for breakfast, how they sleep and exercise, and what they do for fun. Get to know your audience first, and it will pay off later.
Optimize Your Blog Articles
You can have the greatest blog in the world, but if no one finds it then what does it matter? Before you post your blog, be sure you're taking every step to optimize it so that it shows up in search engine results. Here are a few things to keep in mind.
Choose a longtail key phrase and use it in multiple places. Think about what people type into a search engine. Simply type your subject matter into a search and see what auto-populates. This will give you some clues about what people are looking for. (HINT: It's best to do this before you start writing.) Of course, you can also invest in keyword research for your website and subject matter. That way, you don't waste time trying to rank for low-volume searches (practically no one is searching for that) or high-competition searches (you're competing against the big guys here).
When you've decided on a key phrase, be sure to use it in the following places:
- Headline (H1)
- First 100 words, ideally first paragraph
- At least one subheading (H2, H3)
- Several times throughout
- Call to Action
- URL (blog page web address)
- Title Tag (page name in search engine results)
- Meta Description (description in search engine results)Add Imagery
Plan on using one to three royalty-free images for your blog article. You'll want to designate one as your feature image and, depending on the length of your article, add one or two more to break up long sections of text. Choose images that enhance your writing and add visual interest. Remember that the image may be the first thing people notice before reading your article, so keep it interesting.
Post It, and Don't Forget About It
Once your article is posted, pay attention to any engagement. If your blog receives comments, take the time to comment back and engage with your followers. They want to feel noticed and valued too. Answer questions and encourage continued communication.
More on How to Market Your Blog Articles
Posting your blog is only the beginning of your marketing efforts. At Precise, we encourage you to create three different social media posts for each blog article. Optimize your post for each channel (e.g., 280 characters or less plus 2 - 3 hashtags for Twitter, additional hashtags for Instagram) and use an image with each post too.
Test and measure each social media post to see which ones perform the best. Take your best performers and continue to schedule these posts on social media in the months to come (on different days and at different times).
Repurpose Your Blog Article Content
Next, make your blog articles work quadruple time for you by repurposing your content. You can take your social media post a few steps further for even more promotion. Here are a few ideas:
- Create graphics using a few key takeaways from your blog
- Create a video short with key points as well
- Record a video of you talking about your blog. Include a few extra tidbits.
- Record a YouTube video version of your blog.
- Record a podcast version of your blog, or chat with another expert on the subject matter.
- Link to other related blogs on your site to keep visitors interested.
- Use your blog in promotional materials.
- Add an email opt-in/sign-up on your blog posts.
- Add social sharing buttons for each blog post.
- Link to your post with a teaser in an e-newsletter.
- Add your profile to your blog. Let people know who you are.
- Create an infographic to go with your blog.
- Submit your blog to an e-zine.
- Submit your post to RSS directories.
- Join a social sharing group.
- And more! Take action on a half dozen or more of these ideas, and you're sure to garner attention for your blog article.
Still not sure how to market your blog articles? Need assistance in promoting your latest blog?
Give Precise a call today! We're happy to help! https://precisecreative.marketing/
Article Source: http://EzineArticles.com/10438765
Wednesday, 28 April 2021
Exploit Internet's Amazing Marketing Powers: 4 Most Important Tips
We are living in the age of Internet Marketing, also known as Content Marketing. Here, online visibility is a must, to stay on top and relevant, and make more money.
If you don't have a good web presence, and aren't busy promoting and expanding your business, via effective Internet Marketing, you won't survive for long.
What's Internet Marketing?
It's the new age marketing of a business or brand and its products and services over the Internet, through different tools, employing content, e-mails, search and paid media strategies, to help drive traffic, leads and sales.
Internet Marketing techniques are mostly organic by nature, but these (the techniques) could be paid as well.
Organic internet marketing may not lead to great results instantly, but it would help businesses grow and expand eventually if done the right way.
Content Marketing is the Future
As per a study, 91% of businesses, across the globe, believe that Internet Marketing is an indispensable and exciting marketing tactic.
Content Marketing involves offering valuable, readable and steady content. It's the marketing of the present and future.
It stimulates, educates, and guides prospects, and builds trust, authority and connections. When it happens, and when you offer help and value to your customers and prospects, they reward you by becoming your customers and utilizing your products & services.
Content Marketing vs. Traditional Marketing
Content Marketing is Inbound Marketing and not Outbound Marketing, also called Traditional Marketing. By and large, the latter is interruptive, obstructive, and invasive, besides being costly.
Research shows that, presently, 615+ million devices in the world have adblockers.
What does it mean?
It means traditional marketing may not be very effective.
As per another study, Content Marketing or Internet Marketing is 62% less costly, vis-à-vis the traditional marketing though it pulls over 3 times more business and profits.
Visuals & Videos Rule
Visuals--in the form of exciting videos and infographics--are comparatively more powerful in attracting new customers and others. Brain processes visuals 60,0000 times faster than texts.
As per another report, people are consuming over 500 million hours of video content daily across the globe.
In an age where the majority of us suffer from an attention-span problem, it certainly pays to make videos and visuals--that informs, empowers and entertains--a crucial element of our content creating & promotion strategies.
Online videos swiftly increase awareness, stays top of mind with new customers, and also leads to conversions from high-intent viewers.
These also give any brand the power to reach, engage, and convert its most prized audiences in the right moments - whether they're exposed to a completely new brand for the first time, or are just a few minutes away from striking a deal, and making a purchase.
When brands are present and useful in those moments, the chances of the results following are high.
4 Exciting Tips for Successful Content Marketing
To harness the amazing powers of Internet Marketing, in the most fruitful way, make Search Engine Optimization (SEO), grammar & spelling, storytelling, and videos an important part of your overall content marketing strategy.
- SEO: Optimize your content for better visibility and improved performance on the Search Engine Result Pages (SERPs). If your content fails to find a place on the first page, it won't lead to the results you could be keen on.
- Grammar & Spelling: Ensure that your blogs and articles are grammatically correct, and have the right spellings. A piece of content--with glaring grammatical errors and misspellings--won't' impress your readers and prospects even as your brand's value will diminish.
- Stories: Master the art of storytelling for higher traction. Most of us love stories. If there's a beautiful and inspiring story woven cleverly in your piece, it will pull the 'emotional trigger', and lead to better 'connections' with your readers and prospects.
- Videos: As per a report, in India, online video is behind over 70% of the nation's total data usage. As the nation's online population continues to increase, so will the figure of the video-famished consumers, browsing the web. So, use videos and attractive designs to create persuasive visual content!
Summing up, make Internet Marketing a vital cog in your business establishment and expansion wheel. Follow the marketing strategy tips shared to make more money, and get the best possible business results.
https://bit.ly/2SvvhxR
Article Source: http://EzineArticles.com/10228130
13 Social Media Trends and Opportunities for 2021
Everything You Need to Know About Social Media Marketing Trends Today!
So, we're making a foray into the digital world to help you understand the social media trends and opportunities for 2021. Let's get at it!
1. Make a Connection with Live Streaming
Humans need to stay connected for personal and business reasons. When they can't do that face-to-face, technology is more than happy to step in and bridge the gap. Luckily, social media new trends have come to the rescue during this pandemic. Live streaming, a popular medium that only grew stronger in 2020, will continue to play a significant role in 2021.
People have become used to learning and exploring in live streams as they reach out to satisfy their need for social contact and engagement. So, one of our top tips based on social media trends for business in 2021...
Go live on social media at least once a week! And be sure to include a call to action that sells your audience something valuable at the end.
2. Give Away Something for Free
One of the most valuable outcomes of maintaining a social media presence besides nurturing relationships is list building. When you post on social media, you can use your call to action to build your list. Free offers help facilitate this process. Selling something valuable doesn't always mean a money exchange. Your list is gold-your treasure chest of potential new customers and sales.
People will exchange their contact information to obtain something they value. For instance, some folks don't have the time to read every word of your blog posts. A good blog article summary, or access to a hidden page on your site that provides summaries for your most significant blog posts, could appeal to some of your prospects.
Other free offers could include the following:
- Access to slides from a conference
- In-depth guides and tutorials
- Behind-the-scenes glimpses
- Free reports
- And more
3. Showcase Your Brand Personality with Video
Yes, it's true. YouTube has grown exponentially and remains the top channel for video. But the doors are open for branding through personality-driven content. Your unique personality -how you communicate with your audience differentiates you and helps you stand out. So, be authentic, be you, and have fun! Use videos to find and grow your tribe!
And don't stop with YouTube. Carve out your niche on other video channels. Here's a list to get you started!
- IGTV
- Instagram Reels
- Twitter Fleets - NEW in 2021!
- TikTok
- Snapchat
4. Stand Out on LinkedIn and Instagram with Carousels
Let's continue to roll on into 2021 social media trends in marketing with engaging, movement-focused content ideas! Why settle for static LinkedIn posts when you can jazz things up with carousels? That's right! You can create and publish entertaining slide shows! These allow you to stand out in the sea of text-based LinkedIn posts and build awareness for your company page.
Not to be confused with LinkedIn carousel ads, you publish carousel posts for free. These posts draw attention and generate interest in eye-catching, dynamic visual displays that take up more real estate in a feed. So be sure to include a clear call to action at the end!
Plus, Instagram users get a huge benefit by using carousels in their feed. If a user doesn't like the lead image and scrolls past it, the second image displays on their feed. That gives you a second chance to gain engagement.
Ideas for Content to Share in LinkedIn Carousel Posts
- Statistics, infographics, and numbers
- Frameworks and step-by-step, how-to instructions
- Actionable business tips and lessons
- Conference slides and event content
- Snippets from your blog / listicle post
5. Emails & E-news Are Still Tried and True Methods
Let your audience know when you post something new: "This blog is going viral right now!" Yes, emails and e-news are still some of the best ways to grab attention for your articles and blog posts. So, keep growing that list! Then use social media to highlight the content your audience craves.
To gain permission-based subscriber list opt-ins, use creative calls to action (CTAs) that encourage your prospect to trade their contact information for the tips, how-to instructions, and entertainment they value.
With so many new social media trends, it can be tricky figuring out how to maximize their impact. Knowing that these social media trends for business exist and knowing how to use them to augment your strategy are two distinct concepts!
Let's go over some of the ways you can use social media marketing for your business!
6. Using Links vs. Audio-Visual Content
Whenever possible, use video, images, and audio to snag attention within social media platforms rather than redirecting them to your published content. Social channels want to keep people there where they can influence them with advertisers' campaigns.
Of course, you want them to get to your content, sign up for your free giveaways, and more. Here's a simple social media trends 2021 strategy: Try using the first comment under your post to post your link!
7. Engage with Your Tribe through Social Media Comments
Respond to comments on your social media content in a timely fashion. If people take the time to engage with you on social media, doesn't it make sense to well keep them engaged? That is the point, after all!
Don't allow comments on your posts to sit unattended. When you leave your prospects languishing, you risk losing their attention altogether. If you engage with them, this encourages future engagements which lead to relationships, trust, and sales!
8. It's All About the Timing
Traffic for your social media post depends on the first 10 minutes of the hour you post the content. Tag people and get the word out to increase traffic flow, especially if it's a live-streaming event. If you conduct a live stream every week, do it on the same day at the same time every week. That way, your audience can schedule it into their activities.
Are you presenting a one-off live stream? Get the word out multiple times in advance through various channels. Post your event details ahead of time via emails, e-newsletters, and posts. If you have connections with people who support your efforts, maximize those relationships and ask them to spread the word.
9. The Power of Social Media Comments & Bookmarks
One of your responsibilities to your audience is to curate helpful content. Whatever your industry, your audience looks to you for guidance, expertise, and resources. You can't create it all, so you need to find reputable sources for content to share. Social bookmarking sites provide the means to do just that!
And as social media platforms toy with the idea of doing away with likes (e.g., Facebook, Instagram), people need to find other ways to indicate their approval of the posts they enjoyed or found helpful.
Arguably, Instagram is one of the most popular visual-centric social media trends for business and has become increasingly influential in marketing. To build brand awareness, encourage people to save your Instagram posts (instead of merely "liking" them). Use a call to action in your image and text. A simple "Bookmark this!" could be the ticket.
How else can your business benefit from these saves?
7 Benefits of Social Media Bookmarks
- Save and organize resources you want to focus on at a later time.
- Share resources with your team or audience.
- Tag (label) content for easier referencing and searchability.
- Build backlinks from social media bookmarks to your website.
- Drive traffic to your website. (People find and click on content others have saved to their bookmarking sites.)
- Promote mentions you receive from others (bookmark articles that mention you and your content).
- Take advantage of SEO. (Search engines often bring up bookmarks in their search results.)
10. Ask Questions to Encourage Engagement on Social Media Posts
Want to encourage discussions and engagement on social media? To open the door for communication, remember the power of the question. Make it interesting. It would help if you posed a provocative question that leads people to want to share their thoughts. A vague "yes/no" question like "Agree?" doesn't spark discussion.
Examples of Discussion-Encouraging Questions
- I'm curious. Do you have a story to share about your experiences with _____? (Fill in the blank.)
- How have you benefited from ________? (Fill in the blank.)
- When was the last time you _________? (Fill in the blank.)
- What's your favorite memory of ________? (Fill in the blank.)
- Do you think there's a chance that _______? What leads you to that conclusion? (Fill in the blank.)11. Ego Bait
12. Social Media Commerce
Social media has become increasingly more influential in consumer shopping choices. And some platforms have capitalized on this new social media trend by introducing shopping carts. Your customers can investigate and buy your products and services without ever leaving the social media platform.
Again, social media platforms want users to stay on them for as long as possible. Feel free to take advantage of the tools they offer. It's a win-win for you and the platform.
13. Humanized Brands-The Power of Authenticity
And, finally, you may have noticed this growing trend. People value transparency and authenticity in their relationships-and that ideal is spreading to how they feel about the brands they support.
The social media marketing trends of 2021 predictions from the pros indicate that your audience wants to know who you are and what you stand for. And businesses that align themselves with socially conscious themes are viewed more favourably by their customers.
Lean into yourself and let your light shine. Tell your stories. You are who you are, and there's a tribe out there waiting to meet and support you and your business!
Stop Stressing! Let us help you manage your social media. Click here TODAY for your FREE consultation! https://precisecreative.marketing/
Article Source: http://EzineArticles.com/10438759
Tuesday, 27 April 2021
Engage Your Online Readers: Have You Checked These 5 Important Tips?
Engaging your readers is critical to your online business and brand promotion.
You could be writing many blogs/articles on a daily basis and posting them on various sites hoping, to have bigger business footprints.
But, if your prospects and readers are not spending time on your pages and checking them thoroughly, you won't be able to achieve your goals.
As per a report, in 2016, while content marketing was up 300%, engagement was up just 5%.
What does it mean?
It means the common visitors aren't spending much time and leaving your pages speedily.
What's more disheartening is that even those who are spending some time checking the pages aren't spending more than 37-odd seconds.
Perhaps, the huge volume of content available nowadays is motivating them to leave your pages to check other sources. Maybe, their exposure to other media tools simultaneously is also behind the high bounce rate.
Whatever could be the reason, it's important to understand your prospects and readers well and engage them.
But how to do it? How to write engaging content?
Well, follow these 4 tips for improved engagement and better business.
- Know our prospects & readers: Find out what they want and what their likes and dislikes are. Study their behavioural patterns. A good source of information on your prospects and readers could be the different social media sites that they could be using.
- Have relevant supporting images: Images-- besides being good text breakers--also have the ability to convey your message in a more powerful manner. Relevant images carry your story forward and engage your readers and prospects in a nearly guaranteed way. Your brain process images faster than it processes words. So, have supporting images on your pages for better connections with your prospects & readers.
- Have the right supporting videos: Videos could be a powerful tool to attract and engage the viewers. Having them on your pages--especially when you are planning to do instructional blog posts--could do wonders. And, hook your prospects and lead to better engagement. It will be a great idea, if, instead of having infographics, you use videos to convey your message and reach your target viewers. The good news: now with smartphones, you have a handy and inexpensive tool to shoot decent videos for your pages.
- Use appropriate quotes by well-known personalities: Quotes are wonderful text breakers. They also lend credibility to your story and carry it forward. People trust you when you support your content with a relevant quote, by a famous & respected figure. So, use appropriate quotes that support what you are saying. Using them in italics will help. It will make your text more professional and engaging.
- Highlight tips: People generally visit sites to get help and relief from a problem they could be suffering from. So, share useful tips--in bullet form--to better engage them and inspire them to consume your content--right from the beginning to end. It will naturally result in them spending more time on your pages, and resultantly, doing what you may want them to do.
Wrapping up, it pays to engage your readers and prospects. Have supporting and relevant images and videos to engage them in a better manner. Also, use quotes and highlight useful tips so that while the bounce rate of your web pages drops readers' engagement balloons.
https://bit.ly/2R9F5vc
Article Source: http://EzineArticles.com/10234550
Monday, 26 April 2021
Have You Checked These 4 Powerful SEO Tricks For Higher Google Rankings In 2020?
Have responsive and user-friendly websites if you want to rank higher in the Search Engine Result Pages (SERPs) of Google and other search engines such as Bing and Yahoo in 2020 and beyond.
For a result-oriented and effective Search Engine Optimization SEO strategy, for higher rankings, have good designs for your website, with, of course, quality content.
A clever marriage of the two will fetch results you will be proud of.
5 Exciting SEO Tricks for High Conversions and High Google Rankings
Now let's check these 5 tried and tested SEO tricks, in detail, if you are serious about doing well, and finding a place on the first pages of Google and other search engines:
- Focus on mobile layout: Post 2017, Google has started indexing the mobile editions of the websites first. A report shows that during 2017, as high as 70% of the entire web traffic came from smartphones. So, bet your money on your mobile customers first and design your website accordingly. However, if you want to make your site do well in both the worlds (mobile & desktop) have a site that uses responsive web-design methods to change to the size of the user's specific gadget/settings.
- Have user-friendly and Google-friendly pages: Page design and SEO aren't separate. The pages that are easy to navigate are indexed higher. Such pages are loved by not only the users but the search engines as well. Icing on the cake: on such pages, the readers spend more time. Such pages also lead to more engagement with the visitors and more backlinks.
- Ensure your pages open speedily: A crucial thought of developing websites is to guarantee that they load instantly. Prior to you start optimizing your site(s), figure-out if they are doing well, first. Design your pages in such a manner that these loads cleanly and swiftly. Have simple design and make certain that they aren't plagued with litter. Visitors to your pages will have no difficulties whatsoever in speedily opening such pages. Pages that open instantly are good for high indexing. Besides, the slow pages have lower conversions and higher bounce rates.
- Have high quality content: We all know that Content is King. However, many of us, perhaps, don't know that good content is good SEO.
If you want decent content on your pages:
- Generate unique and original content. No copy & paste job, please!
- Develop persuasive and eye-catching headlines. Your headlines must hook your readers and inspire them to read the entire page.
- Make your content actionable. Write in such a way that the readers get motivated to do what you may want them to do.
- Offer answers. Raise critical questions that affect your visitors and answer them. Provide result-oriented solutions.
- Make certain that the content that you use on your pages makes sense, is relevant, clear, short, and to the point. No beating around the bush, please!
- Use your keywords at the right places, and in the right density. Have 'how to' and 'FAQ' pages that are considered user-friendly pages, because Google and other search engines love such pages and rank them higher. The reason: the common web visitors want information and data even while such pages provide that.
https://bit.ly/2Tk9Vnh
Article Source: http://EzineArticles.com/10235915
Why Do Businesses Advertise on Social Media?
Putting ads on social media like Facebook, Instagram and Twitter is an effective way to increase followers, build your email list, and engage with your audience more.
You can practically reach out and touch your ideal audience with just a few clicks of the mouse. But first, you must get their attention. One of the best ways to do that is to advertise on the social platforms where your audience hang out.
It's Inexpensive
You can place ads on any social platform like Facebook, Instagram, and Twitter with as little as $20 and get results. You can test an ad inexpensively, tweak it, make it better, then run it again, increasing your budget based on your desired ROI.
It's Effective
Paid ads work very well since so many people are regularly on social media. If you plan the advertisement correctly, it will seem as if you're just engaging with your audience more. You don't want the ad to look like a TV ad, but instead more like another share with valuable information.
Targeting Is Amazing
The way that you can laser target your audience on social platforms is reason enough to start using paid ads. You can run remarketing campaigns that show an advertisement to people who already went to your site but left without buying, for example.
It Boosts Brand Recognition
Even if someone doesn't click on your advertisement, they may still see it in their feed. That seeing can't be undone, and the more times they see it, the more likely they are to act on the advertisement.
Provides More Opportunity for Your Leads to Convert
If you really want to convert more leads, a direct paid advertisement on social media is an excellent way to accomplish it because you'll reach more people than a regular post.
Improves Your Brand's Authority
Most social media ads will show that they're ads with the word "sponsored" showing up on the post. While this might seem like a negative, it's not. If you're seen as someone who spends money on social media ads, your audience will realize you're making money in your niche. This will then start to bring you up to authority status in their minds.
Brings More Traffic to Your Website
Social media advertisements will bring more traffic to your website. Make sure you send them to an amazing landing page, specific to the social media site you're placing the advertisement on.
Builds Your Email List Faster
There is no doubt that using social media advertisements to offer a freebie (lead magnet) will help you build your list faster. But, it needs to be very targeted, solve a serious problem easily, and be set up correctly with the social media platform you're using.
Facebook wants your business to succeed when using their social platform. This just makes sense. If you achieve your business goals while spending money on Facebook advertising, you're likely to use it again in the future. To learn how to make your social media marketing successful and profitable, download my Free Checklist, Successful Facebook Ads at https://jonallo.com/FBads
Article Source: http://EzineArticles.com/10438261
Sunday, 25 April 2021
10 Great Reasons To Work With A Virtual Assistant
The internet has created a new type of business where skilled self-employed administrative professionals work from their homes providing administrative and organizational support to clients who can be down the street or across the globe. These super organized business owners who specialize in client support are called Virtual Assistants.
Check out these 10 reasons why an increasing number of business owners are choosing to enlist the help of a virtual assistant:
1 - You have a larger pool of candidates to choose from and an opportunity to find some super awesome help.
If you're just looking for an in-person assistant, then obviously you're limited to what your city has to offer. If, however you open up your search to the entire nation or world, you can find hidden talent (or talent that you otherwise would not have come into contact with).
If you work in a very specialized niche, then having a wider pool of talent to choose from is essential in finding the best person to help you in your business.
2 - You don't want to provide or share office space.
Virtual Assistants work from their own homes, so you're off the hook there.
3 - You don't need to provide a computer or other office equipment for your assistant.
Virtual assistants provide their own computer, phone, internet connection, printer—everything that you would normally provide if you were hiring a traditional assistant.
4 - You're not asked to provide health insurance.
Virtual assistants are independent business owners; they are not employees, so you don't need to provide the typical benefits that employers offer.
5 - You don't have to need full-time help.
Virtual assistants work a variety of hours, depending on how they've set up their practices. Don't need 40 hours a week of help? That's fine. Some virtual assistants will work 20 hours a month and some even less than that.
6 - You don't have to be a boss.
Most of the time, small business owners are the ones who are looking for virtual help. They may be used to working solo, and you don't relish the idea of suddenly becoming a boss or manager. If this is the case with you, then virtual assistance may be perfect for you. Higher calibre virtual assistants will be self-starting, self-managing and collaborative.
So, you don't have to be "the boss". Your relationship with your assistant can be one of equals who have different skillsets and who are both working to make your business run more smoothly and be more successful.
7 - You have someone to bounce ideas around with and who will brainstorm ideas for new products and marketing tactics.
Most small business owners crave someone who knows and cares about their business who they can bounce ideas off of. Your assistant, who knows your business inside and out, is also the perfect person to notice marketing and business opportunities for you that you might not have noticed.
8- You can continue to work in the privacy of your own home.
Sometimes your business is at a stage where you need extra help, but you're not quite ready (or interested in) taking the plunge into renting office space. By working with a VA, you can continue to keep a low overhead on your business by working at home, while at the same time gaining the assistance of a staff member.
9 - Some types of virtual assistants will help you organize the daily operations of your business.
When you think of a VA, don't just think that you'll be delegating work and that the VA will just be doing it. Some types of VAs are extremely skilled at looking at the overall operations of your business and can make suggestions on how to structure the daily operations of your business so that things run more efficiently. Rather than just getting some work off your desk, working with a virtual assistant can be an investment in the efficiency of your business.
10- It may help to work with an assistant in a different time zone
If you have an internet business, your business is operating 24 hours a day, 7 days a week, and your customer base may be international. By working with a virtual assistant who is more in the time zone of your biggest customer base, you can provide better customer support, since your customers can be responded to in a timelier manner.
Virtual assistants live in all sorts of locations around the world. Some are very specialized in their niche, only working with people in certain industries, while others are more generalists, interested in working in a variety of fields. Whatever your needs are, you can find a virtual assistant who will take a lot of stress out of your work, make your business run more efficiently, and be an integral part of your business success.
Sharon Sarmiento, owner of Streamline Virtual Office Solutions, is an AssistU trained Virtual Assistant [http://www.sharonsarmiento.com]. She manages the million tiny details that go into running an internet business and streamlines daily operations to make things run more efficiently. Take a look at Sharon's blog to learn more about how a virtual assistant [http://www.esoupblog.com] can help you.
Article Source: http://EzineArticles.com/6944794
Follow These 5 Top Content Marketing Strategies, Generate More Leads!
Digital Marketing experts employ many path-breaking strategies to generate leads and improve business. While some of them are paid ones, some of them aren't.
Many industry experts claim that paid marketing fetches better results and is faster as well.
Is it true? No!
Free Digital Marketing strategies--if followed rightly--can fetch better results and generate higher leads.
For example, let's take the case of Content Marketing!
No wonder, as high as 88% of the B2B marketers rely on the Content Marketing tool even while as high as 96% of the first-time visitors don't buy your products, or use your services straightway, without, at first, checking-out competition, and discovering which brands suit them the most.
Now the important question: what exactly Content Marketing is?
It's a kind of marketing that requires you to generate and share valued, appropriate, and consistent online content, through videos, webinars, blogs, social media posts, and infographics. Though these don't openly promote a brand, these DO--in many cases--arouse interest in your products and/or services.
The goal behind Content Marketing remains to entice and retain clearly defined readers - and, eventually, to spur gainful customer action.
Content Marketing: What strategies to follow for lead generation?
Follow these 5 proven strategies for a highly effective lead generation exercise:
- Build social reputation: Publish long and well-researched content to emerge as an industry leader, and enjoy a good reputation in your niche. Posting and sharing bigger, braver and bolder content will help you win trust and draw potential customers and niche audiences towards your brand. To build and grow your social reputation, take the help of the different popular social media platforms, including LinkedIn and Facebook. Social media will help you locate your community, promote better relationships, and build a society you may trust. Going social will also make your brand become more personal and powerful.
- Publish appropriate and right content: With right pages, carrying relevant right content, you can target the right audiences and prospects, and motivate them to share their personal details, including e-mail and phone numbers.
- Provide useful content in exchange for vital statistics: Carry in-depth and appropriate content but don't reveal complete content, if your readers are unwilling to provide their e-mail ids or phone numbers. For this, though, you will have to publish highly engaging and effective content. If your content isn't interesting or useful enough, your readers won't read it further, and not share the data either which you could be seeking for lead generation.
- Connect with your readers on an emotional level: Trigger your readers' and prospects' emotions, through engaging content, and the right timing. If you manage to do so, they will do what you may want them to do, and respond to your Call to Action (CTA).
- Get them to speak: Inspire your readers and prospects to like and share your pages, and post comments on them as well. When your targeted groups get involved--through shares, likes and comments--your posts will not only become viral, you will also get useful data. You will learn about their age brackets, social & economic backgrounds, expenditure, etc.
Summing up, follow these 5 most important Content Marketing Strategies, and generate more business leads online!
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Article Source: http://EzineArticles.com/10247831
Saturday, 24 April 2021
How to Work Online From Your Own Home Office and Keep the Costs Down and Work Ethic Up!
Working online is a fantastic way to not only be self-employed and achieve financial independence but also to enjoy the freedom of being able to work from wherever you want, to set your own hours and to pursue something that interests you as your career. In short, if you can work online you'll likely find that you naturally improve every aspect of your lifestyle.
And what you might not also have realized is the sheer amount of money saved when you work from home. Think about it: you'll no longer have to pay to commute to work which might mean saving hundreds a month on rail transport, or perhaps a similar amount on parking. You'll also have to spend less money on eating out and you'll get an extra two hours or more of your day to yourself because you won't have to travel... it's glorious.
But while there are lots of benefits to working on the web and having a home office, it's also important to consider that there can be some downsides too. This is a very unique and unusual lifestyle when compared to what most of us are used to and it's actually very different to adapt to for many people in the early stages. So let's look at how you go about working out of a home office while keeping costs down.
Stocking Your Office
The problem that many people make, to begin with, is that their home office is not really a home office. At least that is to say that they don't treat it like a genuine home office. Rather than kitting this space out with the correct professional-grade furniture and technology, many people will simply keep the furniture they already have in there and essentially they'll be working out of a home study or the like. This might be a nice space, but it is not going to be as conducive to work as a real home office.
A solution is to invest in second-hand furniture, or refurbished furniture. This way, you can stock out your office with much better quality products, without breaking the bank!
Supplies
You might find you also need a number of different supplies for your home office - things like paper and pens for instance. The trick here is once again to treat your office like a real office and to buy in bulk. That means a bigger upfront expense, but the result is that you'll never run out of the things you need, and you'll be able to make big savings. You can even try buying from wholesalers and manufacturers using sites like Alibaba!
Bills
Finally, remember that you may be able to write off your bills as an expense. That means things like electricity, internet, and more. You can also often find deals for businesses.
Leon Edward Helps people to start, grow and maximize home and online business income with training articles, reviews, marketing blog... ideas and opportunities. download his FREE Report - Work at Home Productivity with checklist - Find online business training articles, FREE Content, starting a business free ideas, residual internet income opportunities and top network marketing home-based businesses... all at http://www.HomeBusinessIt.com
Article Source: http://EzineArticles.com/10275634
6 Digital Marketing Tips for Marketers in 2020
1. Optimize your site for Voice Search
According to predictions, half of the searches will be based on voice search feature in 2020. Therefore, we suggest that you focus on this aspect of your online marketing strategies. In other words, your business must be voice search supportive. For instance, you can have the "near me" feature, which will recite the best local results if the users use the term to make a voice search.
2. Benefit from Influencer Marketing
Currently, the fastest growing digital marketing is influencer marketing. The thing is that people tend to purchase products recommended by their favourite celebrities. These are known as social media influencers.
Today, social media influencers are also quite trustworthy in the eyes of their followers. Therefore, you can hire them for your influencer marketing campaigns. The good thing is that you don't have to spend a huge sum of money on these campaigns.
3. Revaluate your Paid Advertising Campaigns
With time, advertising is going through a lot of changes. And this has changed the needs of businesses as well. Today, the advertising trend is to focus on what a product or service can do for the users.
What you need to do is personalize the advertisements by including the features of the products that the users may have a deep interest in. Aside from this, the ads must be straightforward and concise.
4. Consider Personalization
5. Consider the Visual Search Feature
According to statistics, visual search is also quite effective these days. In simple words, if a user clicks a product photo of their choice, websites, such as Pinterest and Google show the buying options right under the picture of that product. So, the buyers have the liberty to buy the product by clicking the photo.
6. Post Video Content
Video content is quite popular on social media platforms, such as Facebook. If you look at statistics, you will know that 52% of buyers feel more confident when buying products after watching a video. As far as finding out more about a product, at least 68% of buyers like to watch short videos instead of reading long articles, manuals or infographics.
The Takeaway
Although the world of digital marketing seems quite challenging, you can make these campaigns much easier to run if you hire the services of a good online marketer. So, it's better to look for a good professional service provider.
If you are looking for automated SEO software for article marketing or increase website traffic, we suggest that you check out AllStarBoost
Article Source: http://EzineArticles.com/10291660
Friday, 23 April 2021
Why It's Easier (And More Profitable) to Spend Money When You Set Up Your Online Writing Business
Where this happens most is with learning.
If you want to grow a sustainable online business, you first need to know how to do it, and this can cause you to stumble in 2 ways - buying nothing or buying cheap. Buying nothing means exactly that. You want to learn but you buy nothing you need. Instead, you waste your time surfing the Internet for free newsletters, free courses and free eBooks. And while all these things will help, they won't teach you everything you need to know.
Why?
Because no one gives away their best information for free. People go online to earn money and they can't make money if they're not selling something. There are, of course, people online who earn money through advertising. Their websites don't seem to be selling anything through the content, but they do make money from visitors clicking on the ads on their site. But their content isn't worth much because they don't have saleable information.
Free stuff online is helpful, but the people who write it aren't necessarily experts in their niche. Likewise only using free software also has its downside because it will never be as good as the stuff you pay for. Buying cheap is another false economy. Just because something has a low price it doesn't mean you're getting a bargain.
For instance, I've seen too many people buy a computer based on price. They start searching by price rather than specifications. But what's the point of buying a computer that can't do all the things you want it to? When it comes to computers (or anything for that matter) you must look for exactly what you want first AND THEN worry about price. If you don't have enough money, sell stuff you don't need or cut back on buying non-essentials until you can afford it.
And if you need to buy a course that will teach you how to do something, then buy it and don't waste time looking around for a "freebie" or something cheaper. Likewise, if there's some software that can help save you time, buy it.
For instance, when I started doing a lot of affiliate marketing, I found it much easier to promote a product if I owned it myself rather than save money by not buying it and hoping and praying that it was a worthwhile investment for my customers, otherwise they'd never trust or buy from me again.
When I wanted to submit marketing articles to an article directory every week, I did a course in how to write articles quickly which not only helped me to write faster, but also showed me how to write better articles AND I went on to write my own course in writing articles in 15 minutes or less. So it was definitely a win-win situation when I invest in the article writing course because I quickly multiplied my original investment by over 1,000%.
And when I had too many websites to keep updating them all by hand, I splashed out and bought the mighty Adobe Dreamweaver Software, and boy does that ever speed up my online work.
I now also outsource jobs I can't do or don't want to do because it takes me too long.
I once wasted a whole week trying to edit an MP3 audio recording. I finally had to admit defeat and outsourced the job for $20 and a freelancer returned my edited file in less than 2 hours. It left me wishing I'd simply outsourced it in the first place.
So if you really want to make a go with your new online business and keep earning money for years to come, AND leave more time for your writing, don't be a false economising penny-pincher.
Want to know how you can set up your own online writing business? Want to know how you can do it quickly, easily and for little or no money? Living The Laptop Lifestyle is available in paperback or a downloadable eBook. Get your copy now. It's such a small investment with such a huge return. https://ruthiswriting.com/books/LLS.html
Article Source: http://EzineArticles.com/10253633
She Makes $40,000 Per Month on Amazon at 23 Years Old
Wow! Wanted to share this as I found it very inspiring. How amazing to start your Online Business at such a young age ...
Thursday, 22 April 2021
Use These 3 Tips to Boost Your ECommerce SEO
In order for product information to be user-friendly to shoppers as well as search engines, a website should be easily found, read and understood in terms of its colours, measurements, sizes and prices, among other details. When its viewers come from different regions, it should have standard and/or metric measurements. The images of these products should match the physical items to make sure their colour and size are accurate.
There are sellers who only display the prices of their products when these are added to the cart of users. Perhaps this is because they either have a special promotion or are trying to avail the minimum pricing of the advertising policy. However, even if hiding prices do not directly affect SEO, shoppers tend to leave at once when the product page does not show the pricing details. This can lead to a higher bounce rate, which will be discussed in the following section.
Design Thinking About Shoppers
A website and product page should be designed in such a way that will provide a great shopping experience. Granting that businesses offer the best products with the most reasonable products in their industry, if their website is difficult to search or navigate, shoppers can get frustrated and leave.
Design is also an essential part of SEO. When search engines discover that a website has an exceptionally high bounce rate, wherein visitors leave as soon as they land on its web page, the site's rankings will begin to plummet. A website that is designed well is able to lower bounce rates and let visitors browse a number of pages even though they do not easily find the information they need or want.
For an eCommerce website to become successful, it should be easy to find and navigate, have reasonable menus and navigation options that let visitors know the information they will see once they click a link. Images should only be used sparingly because loading them can take time, which can make shoppers impatient and hit the back button. In this regard, load time is also a ranking factor. Therefore, it is best to have web pages that load fast.
Do Not Add Cluttered or Complex URLs
Visitors are able to access a webpage on an online shop by means of an address, which is called URL. This includes a lot of information squeezed into a small space. It can contain product names, category name, types of files and/or actions such as "_blank" to allow users to open a new link in another window
Based on SEO standards, URLs should be possibly clear and easy to read, with keywords that are relevant to the text on the resulting page.
Search engines can obtain many, different pieces of information from a URL like lawnmowers for sale or offers of a green and gas-powered variety. At first glance, users should be able to see what a URL leads to. When they send the link to others, the recipient will see that the site is about lawnmowers and click to view the products. A complicated URL such as the first example could confuse people, who would not know where it would lead to.
Do you need Las Vegas SEO services? Are you searching for a Las Vegas website design company? Come and visit our website to learn more about!
Article Source: http://EzineArticles.com/10335259
5 Simple Rules To Become A Successful Entrepreneur
1. Work smarter, not harder
If you think an entrepreneur is a professional who works day and night, you need to think again. Although hard work is the key to success, the reality is quite different. If you work every minute of the day, no one can guarantee that you will achieve the success you desire.
As a matter of fact, overworking can cause extreme fatigue. As a result, you will make mistakes that can cost you a lot of time and money. Apart from this, you cannot have all the skills required to take care of different aspects of your business. Therefore, you may want to work smarter, not harder. This is how a lot of people have made millions in the here and now.
2. Consult experts and hire professionals
Consulting experts is a great idea if you want to get effective guidelines to run your business affairs. For instance, you can consult Charles J Mosley Jr who is a self-driven goal-oriented entrepreneur. Also, he is the founder of Echelon Productions in Dallas, Texas. His insights can help you with your business matters.
If you are not good at something, you want to hire a professional that can take care of other assignments. This will give you plenty of time to focus on other aspects of your business that you can easily handle. Good entrepreneurs are aware of the importance of delegation.
Although it can be scary to add more employees and team members, you have the option to hire remote workers. They can work from their own offices and homes, and you don't need to arrange special workplaces for them.
3. Get more done in a cost-effective fashion
Although hiring the services of freelancers may not be an ideal choice for an established business, it can be quite an affordable option for a startup. The reason is that most freelancers are from third world countries where the cost of living is quite low. Therefore, this approach can be quite cost-effective compared to in-house full-time employees.
4. Face your failures
If you want to be a successful entrepreneur, you may want to look for the right people for your business projects. However, this approach cannot guarantee success, which is why you have to be realistic. Sometimes, unforeseeable situations happen that ruin your momentum. In some cases, you have to suffer losses as well. The point is to avoid being afraid of failing. If you be patient and continue to struggle, you will achieve success.
5. Wake up early
You must wake up early every day and work hard until you see the results you want to see. You should keep moving even during difficult times. Life can be broader in your eyes if you understand the simple fact that the things you see around you are made by people who are just like you.
In short, you can follow these simple rules for success. They will help you keep moving and avoid making common mistakes that will slow you down. Hope this helps.
If you are looking for expert opinion on business matters, you can consult Charles J Mosley Jr He is a self-driven goal-oriented entrepreneur and founder of Echelon Productions in Dallas, Texas.
Article Source: http://EzineArticles.com/10360114
Wednesday, 21 April 2021
Underused SEO Link Building Tactics Small Businesses Should Implement
Ask existing business connections to link to your website
One of the most effective ways of generating business contacts is networking. When you have managed to get a large number of contacts, it is time to use them to your advantage. Every connection that you make can be a new window of opportunity for your business. You can gain exposure and coverage with their help. It is a good idea to find genuine business connections who has high-quality websites relevant to your business and get them to link to you. Linking out is a fantastic way of showing that the content of your website can be backed by other credible sources. Such links should be easy to find, but you must remember to give them something back.
Social media contests or campaigns
Social media helps to boost SEO efforts. So, if you are not making use of this powerful tool, you should. Social media networking websites can be used to build links by running interesting campaigns or contests to retain the attention of your followers. If you keep enticing prizes that are as beneficial for businesses as they are for customers, you can hope to gain valuable backlinks, as well as, new followers.
Link building with images
Images are a great way to build links to your website. A number of business owners are not aware that this is an exceptional link building technique. In case you have original images on your website, you can make them available for reuse. This way other people can make use of them and put them on their own websites. For this tactic to be successful, you need to make sure that whoever is using your images is attributing it to you. So, every time someone uses those images, they will have to link back to your website. However, this is only possible with original pictures like photos of your workspace or logo.
Create a blog on your website
Guest blogging is a very popular link building tactic and almost everyone is implementing this strategy. However, online businesses are terribly underusing blogging as a way of gaining links. Blogs are a wonderful place to generate both internal and external links. By using your blog posts, you can link inner pages of your websites that can be helpful with your website's internal link architecture. So, create a blog section on your website and be able to generate a lot of backlinks from other websites. Make sure that the blogs posted are interesting, informative and offers value to the readers. By teaming up with a link building agency, you will even have the support of content writers who will ensure that you get natural and organic backlinks.
Contrary to popular belief, the importance of link building has not decreased. The link building tactics have simply changed. But, it continues to be an important tool in search engine optimisation and you cannot hope to achieve success without it. If you wish to know more about link building and how it can benefit your online business, get in touch with a professional agency without any hesitation. Make sure to ask them the tactics that they will be using and request them for an obligation free quote.
Nhance Digital is one of the foremost providers of SEO link building services in the UK. They only employ white hat SEO techniques to achieve the desired results. They constantly strive towards learning and exploring the new SEO link building trends, tools and technologies to help clients stand apart from the rest.
Article Source: http://EzineArticles.com/9971635
Use Your Prowess to Earn Money Virtually
The four different kinds of roads which will lead you to an online job and help you earn money are:
- Freelance Writer: If you have been a closet writer for quite some time and you know that it's time to change humanity with the power of words, then come forward and join any freelancing website and give a platform for your voice. Give your opinion a face and work hard to get the readers to be influenced. There is only so much that a creative writer or a content writer can do and that scope has only been increasing nowadays.
- Freelance Graphic Designer: Every company or website or any fresh start-up organization needs a web graphic designer for their logo, the symbol that would represent who they are. So it goes without saying that talent in graphic designing is a high-budgeted demand so don't hesitate to choose a freelancing website and apply.
- Blogging like a Professional: Are you fond of writing and spreading awareness about medical conditions? Blogging can be done on any topic under the sun. There is actually a hope for beginner bloggers to turn it into their own money-earning venture by sitting on their favorite and comfortable couch. Monetize your blog on the topic you are interested in and you had wanted to do something with your passion for it.
- Affiliate Marketing: It is considered as the easiest way to earn money from home and all credits to technological advancement. All you have to do is choosing a product from anywhere in the framework of web-shops and do a promotional call so that once someone buys that product from the link provided by you, you get a commission. Isn't that a bit too easy? But, you have to learn to attract people and compel them indirectly to buy it.
Now that you have realized the benefits of work from home jobs [https://freelancemart.in], go to Freelance Mart without any further delay and start to earn money [https://freelancemart.in] with a baby step by registering as a freelancer or as a task owner.
Article Source: http://EzineArticles.com/9971833
Tuesday, 20 April 2021
Nuclear Engineer Reveals How Content Creators Can Get Insanely High Levels Of Engagement
Here is the story:
A few years ago, I had created a niche-based digital course designed for a small part of my audience, that didn't even come close to my other courses' sales. So after I sold it, I told my small band of customers where they could consume the content on my website, and then went about my business as usual.
But right after that, something very odd started to happen.
My little "niche" product hardly anyone bought got well over 10 times more engagement than all my most popular courses combined.
At first, I thought I must have accidentally hit some kind of "nerve" with my list. After all, I was getting several times more people consuming & completing the course, engaging with me about it, asking questions, and giving feedback than I ever got from my far more popular products. So I decided to ask my customers what it was about this particular course that was so engagement-worthy. That way, I could do more of whatever it was the next time. Much to my ego's disappointment, it had nothing to do with the quality of his course. Nor had I magically stumbled onto some kind of secret demand in my list. It was all a result of an extremely embarrassing "rookie" tech mistake that was especially humiliating for a world-renowned software developer & former Navy nuclear engineer who prides myself on my attention to detail. You see, what happened was, I had set up my product on a WordPress site and foolishly forgot to set the security permissions to protect the content from being illegally downloaded & shared. This is the first thing any responsible online marketer or software developer does. Not doing so was as negligent as an airline pilot not checking to make sure there's fuel in the tank before taking off. And it turned out my customers - being tech developers, and more software savvy than the norm - not only started downloading my content (instead of consuming it through their desktop computers as I intended)... but they knew how to easily copy that content onto their phones. That was why I was getting so much engagement, more questions asked, and lots of feedback.
However, it was not because of any "genius" on my part - but because the content was readily available on their mobile devices.
In other words:
That content was simply easier & more convenient to consume.
Naturally, I took this marketing "intel" and started making my other courses, group coaching, and trainings easier to access on a phone. And while that certainly got better results, more engagement, new back-end sales, and more overall business... it wasn't getting my content that same "feeding frenzy" kind of engagement my little niche product got. So after a little more experimenting & testing, and talking to my customers, and digging into the research about optimal learning & how the human brain wants to engage with content... I discovered another important piece of the puzzle. And what I discovered was, in order to get that elusive hyper-engagement I was chasing, it wasn't enough to simply make that content easily accessible on my customers' phones by making my sites "mobile-optimized" or "mobile responsive" or "mobile-friendly." No, in order to get those extreme levels of engagement...
That content had to specifically be delivered inside a mobile app.What had happened originally was this:
For example, I learned:
The average person touches their phone nearly 3,000 times per day
Those same peoples' phones are always within 3-feet of them - including when sleeping, eating, driving, travelling, flying, hiking, working, waiting for appointments, exercising, walking the dog, watching TV, playing with their kids, shopping, laying awake at night plagued with insomnia, at parties, sitting in the bar, or even when in the bathroom
- 70%+ of all digital content is now consumed on mobile phones
- A whopping 92% of the time spent on a phone is in an app, NOT in a web browser
- Less than 8% of people log into a website via a web browser on their phone to consume
- courses, entertainment, or other content (which is why, for example, Facebook course completion rates are an abysmal 4% on average) - yet web-based browsers and desktop apps are still how the vast majority of businesses deliver their content
- Well over 600,000 websites are created per DAY, creating armies of competition in the marketplace, while only around 60,000 mobile apps are published in the Apple & Google Play stores per MONTH (and roughly 1/3 of those are just updates, not brand new mobile apps) where there is dramatically less competition
- All of which means, hardly anyone in any niche or in any industry is offering their content on a legitimate mobile app... even though that is where all your clients & customers are going, where they want to consume & engage with content, and most importantly... where they clearly prefer to buy your content.
It means if you are one of the few businesses who delivers and sells your content in a legitimate mobile app (and not just a "mobile-optimized" site or a cheaply made desktop app pretending to be a mobile app)... where your clients & customers already are, and where they prefer to consume and pay for content... you automatically have a huge, "built-in" advantage over all the businesses who don't have a mobile app. Much like early website adopters had a huge built-in advantage over businesses who did not have a website.
And that's just for starters.
I also quickly realized the importance of a business having your own app developed, instead of relying on & sending your customers & clients to iTunes, YouTube, Facebook, Vimeo, or any other company's mobile app platform to deliver your paid or free content. That way, you can stop sending your hard-won customers to those companies and their "worlds" - with all the distractions, 3rd party ads, privacy breaches, de-platforming, and where your competitors are always battling it out with each other for attention. And instead, you can send your customers, clients, & leads to YOUR world, where there's no competition, and where you're the only one they are paying any attention to while they are inside your app.
There were many more lessons I learned during this time as well.
But for content creators specifically, here they are summed up:
- Put your content in a mobile app to make it easier to consume
- Get your own app developed
- If money is an object (having an app developed can cost between $50,000 and $125,000) find what's called a "Container App"
Here is how they work:
A company selling a container app has it listed in the Google Play & Apple stores. And you are able to have a mobile app presence of your own "within" that app, along with all that company's other customers. It's still your app (inside the container app), but you just won't have your own app in the app stores. That means, what you sacrifice in the ego-boost and visibility and rankings of having your own app in the app stores, you make up for in having one small monthly price and letting the company selling access to their container app worry about keeping it compliant, updated, and maintained behind the scenes for you.
Whatever the case, take a serious look at mobile app technology.
If you can afford to build your own, that is ideal.
But if money is an issue, search out one of the many container apps available. Then put your content inside there, and watch what happens to your engagement, sales, and response. If your experience is anything like mine and thousands of other content creators, I think you will be quite happy with the results.
I've recently taken my background as a former Navy nuclear engineer, and as an enterprise-class software developer, API-level marketing automation specialist, & entrepreneur who's built multiple million-dollar business operations... and rolled them into a single affordable container mobile app called:
"Learnistic"
You can publish your content in any form, and put it inside a platform you can control the branding and the look and the feel of. It also seamlessly integrates with your front & back-end marketing (websites, email, etc). And it can also give your business and your brand built-in prestige, class, and credibility.
Use the URL below to get a free test drive where you can see what it looks like with your branding, load it up with some content, and make it your own - as well as play with it, impress your colleagues & peers with it, and get completely comfortable with it before spending even a single penny.
To get your free test drive go here:
https://www.Learnistic.com
Article Source: http://EzineArticles.com/10399277
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