Using Pinterest For Product Promotion

Pinterest is built for product promotion, especially if your product is a physical product. However, it can work for digital products too. You just need to find a way to be super-visual regarding your digital products and how they help your audience.


Build Your Audience

If you want to sell on Pinterest, the best way to do that is to build your audience. Try to put up valuable content for your audience on a consistent basis. Incentivize them to follow you, engage, share and save your content.

Keep Track of the Calendar

Every day there is a holiday somewhere. Depending on who your audience is and what they like, you can use your calendar as a guide to when to promote something. For example, if your product is not really gift-giving material, you may want to promote right before or after a gift-giving holiday instead of during it.

Create a Theme

Another way to develop inviting pinboards is to consider creating a theme for every single promotion that you do. For example, if you sell digital self-help titles, you may want to promote one about love before Thanksgiving, and one about organization before spring-cleaning time. Themes help a lot with content creation. Work about 90 days in advance based on the calendar and you'll see real progress happening.

Remind People about What's Popular

If you already have some best-selling items, create a pinboard all about the best-selling items that you offer. This is a great way to ask buyers to share things about their purchase for a collaborative board.

Create Shop and Look Pins

When you have a business account, you have a lot of opportunities to create easier ways for your audience to shop. This feature puts a red dot on the items in your images that are available to buy, and visitors can click through and buy from there.

Add Rich Pins

Additionally, Pinterest offers rich pins to business accounts. These pins provide a way for you to show additional information to your viewer about the topic. You can use one of four types of rich pins including app, product, recipe, and article.

Promote Your Pins

You can also promote your pins, and this is a great thing to do if you're new. It's a good way to build your audience and get more views. It's not very expensive either. It's about the same price as Facebook Ads, which are also a very good deal.

Hire Influencers

Another way to ensure that your products are seen and purchased is to work with influencers. Remember, a good influencer doesn't have to have a huge audience. They just need a small audience of dedicated fans to be successful.



Pinterest has become a major player in the social media universe. With over 150 million active monthly users, Google is paying more attention to Pinterest, which means you can boost your search engine rankings and enjoy free, targeted traffic by hopping on board this social media super-brand. Get your free Pinterest marketing checklist at https://jonallo.com/pinterest

By Jon Allo, Article Source: http://EzineArticles.com/10116837

5 Tips To Profit From Pinterest Ads

Are you using Pinterest to promote your brand? If you are, you're tapping into over 250 million monthly active users. But are you certain that this image-based social media powerhouse it's helping to drive more traffic and profit?

Are you looking for ways to increase traffic to your site and help you generate more revenue? These five tips will help you generate more profit from this popular site.

1: Set SMART Goals

Set specific, measurable, achievable, relevant, and time-limited goals. Start by figuring out what you want to achieve and when you want to achieve it.

For instance, do you want to increase your followers to 200 by the end of the quarter? Or do you want your Pinterest ad to generate at least 100 downloads by the end of the month? Being specific gives you a goal to achieve, and it helps you to focus on using the right Pinterest marketing tools. Also, it makes it easier to track your success.

2: Consistency

Remember, if you pin too little, people will lose interest in you. And, if you pin too much, you risk overwhelming your audience and they're likely to unfollow you. Pin at least 10-12 pins per day to appear frequently in your follower's search results and feeds.

Also, consider the time of day you're pinning. The peak time is between 8 and 11pm on weekends. These are great times to put out your pins and tweak later depending on the insights on Pinterest marketing tools.

3: Promotion

Don't stop your promotion at Pinterest. Promote your pins on other social media platforms to generate traffic and increase followers.

4: Re-Pinning

Re-pin others' pins to gain an audience and generate more revenue. Pinterest is a social platform, so one of the best ways to get people to re-pin your pins is by being active. Pin others' pins, especially those with a target audience similar to yours. They'll notice you and even follow your boards.

5: Create Contests and Sell Your Own Products

Do you want to sell your products on Pinterest? Then, create contests. These are popular and they'll help you earn money.

Most businesses use contests to get people to engage with their brand. So if you do them properly, you'll trigger people to think about and talk about your brand. But be aware that contests can also make people add pins they aren't interested in. Sometimes pins from contests can feel irrelevant and spammy if they are done wrong.

Pinterest has become a major player in the social media universe. With over 250 million active monthly users, Google is paying more attention to Pinterest, which means you can boost your search engine rankings and enjoy free, targeted traffic by hopping on board this social media super-brand. Get your free Pinterest marketing checklist at https://jonallo.com/pinterest

By Jon Allo, Article Source: http://EzineArticles.com/10153182

How Digital Marketing Will Change in 2021

Some very interesting thoughts from Neil Patel about Online Marketing in 2021 - what has changed and what to look out for! 

How Do You Sell Digital Products?

Promoting and selling digital products requires getting your product in front of your audience. It's a lot easier to make a sale when your ideal customer feels as if they just discovered the holy grail because you put it right in front of them so they could not miss it.

Your Website and Blog

Everything starts with your blog or website. It's not a good idea to send people someplace else to make a purchase from you unless you're making money from an affiliate sale.

Social Media Marketing

In addition to a blog, promote everything you offer on each of the social media platforms that your audience uses. Every post you make, every sale you have, every story you can relate to, and so forth should be shared on social media. Also, add sharing buttons to your email marketing messages and blog posts.

Content Marketing

Write blog posts, guest posts, and how-to articles. Make videos all about your product. What problems does your product solve? Create content about the problem so you can educate your audience about it, then offer them the solution too.

Paid Advertisements

Don't ignore paid ads. They work. Do try to get everything else in place before running a paid advertisement. You need a good landing page, check-out process and so forth to make this worth it.

Influencer Marketing

Once you have your product ready, find some social media influencers to take up your cause. You can pay them, or you can find some who will work for a percentage of sales using an affiliate link. An influencer will simply talk about your product, maybe blog about it, and give their honest thoughts about it.

Affiliate Marketing

This is why your choice of shopping cart tech is so important. If you're selling digital products, you need an affiliate program to make more money. Paying an affiliate half of the price of the product is a small price to pay to get more sales when the product is fully digital.

Creating More Landing Pages

Studies show that having more landing pages is better than having fewer. Create dedicated landing pages for every freebie you have, even your email list subscription, and potentially affiliate products too. This can look like a blog post or a page, but it should be fully dedicated to only one product per page.

Free Trials

Depending on the type of digital product you sell, free trials may work wonders. This is useful for apps, software, and plugins. You may want to offer an example of what your other products look like by creating some freebies that show what you do.



An effective sales funnel can put your business on autopilot and consistently convert leads into customers if you structure it the right way. To help you set up an effective funnel for your business, download my free Sales Funnel Checklist at https://jonallo.com/salesfunnel

Article Source: http://EzineArticles.com/10459795

What Creates a Successful Ad For Your Customer Avatar?

Did you know that the worst mistake you can make as a small business owner is to create ads like you are a Pepsi or Toyota Corporation? That's right; many owners believe that to have a successful ad campaign they have to do what the big boys do. In truth, it does not take all the flashy, creativity and expense of a huge corporation to be successful. In reality, you will definitely go broke and be out of business in no time flat if you did that.

The most important item to consider when writing your ad is to know exactly what it is you are selling. Your job is to know your product or service so well, that your sales copy pushes your avatar's hot button hard enough that the avatar has no choice but to respond to that ad or letter. This means that you really need to know the difference between the benefits and features of your product or service

For a Successful Ad - Know the Benefits and Features

A lot of people think a feature is a benefit. But a feature is not even close to what a benefit is. A benefit is what the feature does for me, as a customer. Let's say we're buying one of the many weight loss products out there. Okay, a feature is, it is going to help me lose weight.

Now, your avatar is asking, "What do I get out of the deal?" What I get is the mental and physical joy of having more energy to play with the kids, being able to fit in my wedding dress and wear skinny jeans, being able to walk without hurting, and for people to stop calling me fatty. That's the benefits of the feature. Benefits should always come first. You want to emphasize the benefits because the real thing you are selling is not your product or service, it is EMOTIONS. You are selling the pain, agony, or even greed that people are going through.

For a Successful Ad - Know your Customer Avatar

Successful ads for the small business owner should be targeted to your customer AVATAR. So let's define and shape your AVATAR. Take out a sheet of paper and create your target.

Give your customer avatar a name.

Next, decide if they are male/female/both.

• How old are they?
• Where do they live? (Go to Google Trends and put in your search term for your product or service, then choose a location)
• What is their annual salary? Determine if they are rich, middle class, poor or somewhere in between. What demographics can easily afford and benefit from your product or service?
• What are your customer avatar hobbies and interests?
• Are they introverted or extraverted?
• Emotional or logical?
• Generally happy or generally sad?
• Single or married?
• Children or no children?
• Are they blue-collar or white-collar workers?

Once you know your niche, your targeted group of people, then it is easier to gear your marketing and advertising toward them specifically. Yes, everybody may be able to benefit and use your product or service, but you can't market to the entire world as a small business owner. Now that you have some insight into your customer avatar you can target your postcards, classifieds, sales letters and other marketing to them directly.

Remember, you are not selling your product or service; you are selling emotions. You are the solution to their problems. You have what they need to lose the weight, to stop the pain, to get out of debt, to stop the FEAR.

To learn more about selling solutions to create successful ads visit us here InjoyToday.com [http://www.InjoyToday.com]

Keinesha T. Hardwick is the CEO of Injoy Life Now, LLC and a Certified Master Life Wellness Coach specializing in helping ordinary people achieve extraordinary results in their finances and in their health. She believes and helps others believe that everyone, no matter what their background, can design, create and live an extraordinary life.

Article Source: http://EzineArticles.com/7174530

Content Marketing: 9 Steps to Successfully Market Your Business With Content

One big barrier to getting sales is not creating enough of the right content on a consistent basis, to help your target audience understand why they should hire you.

Content marketing has been shown to be one of the most effective methods of growing audience engagement, developing your brand presence, and driving sales.

Why is content marketing important?

When you don't share content regularly, your audience can either forget about you or not put their trust in you---or both.

According to Hubspot.com...

"Content marketing is important because it answers your audience's questions. With content marketing, you can build trust with your audience, improve conversions, connect with your customers, and generate leads. Additionally, in today's age, customers expect high-quality, consistent content from their favorite brands... Consistent, high-quality, and engaging content impacts audience decision-making more than any other technique."

Content is how you do that and so many coaches lack the focus necessary to create and plan out content strategically.

Content marketing is absolutely vital, but if you don't have a system for creating it, you're wasting your time. So, here's something that may help - nine steps on how to create content for your business.

Step 1- Commit to Regular Content Creation: You need to commit to creating content regularly. That's because, if you want to be viewed as an expert, you need to be showing up like clockwork. Also because search engines like to see content produced on a regular basis. So, consistently produced content is key.

But, in order to do that, you will first need to decide what kinds and forms of content you want to create---based on the needs of your target market.


Step 2- List Your Promotions: Decide on what you will be launching and/or promoting in the next 6-12 months, and when you will promote them, so you can plan out the big events first. Space them out so it doesn't look like you're promoting too often, or back to back. Then add smaller promos such as existing products/programs, other people's affiliate products, and lead magnets.

Step 3- Market Research: In order to be found through the search engines, your content always needs to use keywords that pertain to your niche. Find out what your target market is searching for by using common sense. What keywords and phrases would you search for to find you? Then create a list of these keywords and phrases to be used in your content. You can also take those keywords and plug them into a keyword or search tool to find other related keywords and phrases that people are using. Google, for instance, does this at the bottom of its search pages, under the heading "People Also Ask...".

Other market research to find out what content your audience is engaging with, includes looking at: trends in your industry, popular blog posts, videos, podcasts and best-selling, related books, on your niche topics. You can also visit forums and online groups based on your topic to see what people are discussing regarding your topic, and what words they are using.

Step 4- Create an Idea Bank: From your research, you'll have a much better sense of which topics will be most interesting and compelling for your audience. You can now collect your ideas into an "idea bank." This can act as a repository for content ideas that you can pull from well into the future. But, since content creation is ongoing, resupplying your idea bank should also be ongoing. Some of your ideas can come from the topics discussed in forums, questions that people ask, keyword phrases they are using, and excerpts from your own products.

Step 5- Choose a Calendar: Find a calendar that fits your needs (there are many free ones online). Use it to designate which topics you will use for the next 6-12 months. This may seem like the easiest step, but in fact it can be the hardest. That's because you have to integrate content topics with your projected events, launches, promotions---and, all the while, keeping in mind what will get the best bang for your buck in terms of using your content to build your audience and make sales.

Step 6- Schedule Creation Time: Now that you have your content topics, the next step is to schedule time on your to-do calendar to actually create the content. Designate regular blocks of time to write your content. How often, and how much time per block, will depend on whether you want to do it weekly, monthly, or quarterly.

For example, say you decide to post one piece of content per month, and you want to do the work on it quarterly. You know from experience that it takes about 2 hours to create one piece of (monthly) content. Then every 90 days, you'll need to schedule out 6 hours of time to create your content for that quarter. You may be the sort that wants to schedule doing it all at once---like a day or weekend---or, maybe, in blocks of two hours, 3 days in a row. Or, you may feel more comfortable spreading it out more. Whatever works for you!

Step 7- Produce Your Content: Use your scheduled time to produce your content for at least the next 30-90 days. By keeping your business goals (and mission) in mind when writing content, you'll be able to create the content most relevant to your audience and most lucrative to you. Make use of different formats for your content. For example, you may write a blog post for your monthly newsletter, and then turn it into a video or podcast to distribute later in the month.

Step 8- Optimize: Once it's done, make sure that your content:

• Has the right balance of serving (80%) and selling (20%) - value vs. sales pitch.
  
  
• Is optimized with relevant keywords and phrases.
  
  
• Balances the various types of content you share, such as, educational, entertaining, inspirational and promotional.

Balance is key to content effectiveness. Perhaps the greatest advantage of your content calendar is that it gives you the big picture. You can see whether you're following the "80/20 rule" of free versus promotional content, used by most successful marketers. And, because you can see the "what and when" plan for all your content, you can ensure that you have a good balance of various types of content and, thus be able to create a professional impression for visitors to all your online resources.

Optimize each blog post, social media post, and video with pertinent keywords and meta descriptions for blogs.

Step 9- Create a Standard Operating Procedure (SOP): Once you've gone through the process of creating your content, now it's time to write down the steps you went through to do it. Make a separate list of instructions for each content form and platform, even if the steps are largely similar. This list helps you create a coherent look, and it ensures you follow all needed steps every time you post.

And, as your business grows, your SOP will be essential for cutting down the amount of time needed to train a new team member.

So that's the 9 steps to basic content creation. If these steps are enough, that's great---go do it! But in case you need more help figuring out how to find the time, come up with the topics, and/ or create a plan for distributing your content, check out "The Ultimate Content Creation Toolkit."

It's a comprehensive training package that helps you learn how to plan and create 6-12 months' worth of core content---such as blog posts, podcasts, videos, and emails---that your audience will find valuable, and that also will increase your search engine rankings.

Just go to: www.ContentCreationToolkit.com


About the Author: Jeannette Koczela, Founder of the International Association of Professional Life Coaches®, provides business and marketing resources, tools, and training life coaches so that they can run their business more profitably. Download the free "Essential Coach Kickstart Business Guide" HERE, and get weekly tips, strategies, and guidance on how to create a thriving coaching business.

Learn how to plan and create 6-12 months' worth of core content---such as blog posts, podcasts, videos, and emails---that your audience will find valuable, and that also will increase your search engine rankings with "The Ultimate Content Creation Toolkit" at: https://ContentCreationToolkit.com

Article Source: http://EzineArticles.com/10454350

Do Facebook Ads Work For Small Businesses?

Facebook ads are inexpensive, effective, and something any small business owner should consider getting involved with. The reason you should be running Facebook ads, whether they are sponsored posts or other types of ads, is that they do work. Here's why.

People Use Facebook All Day Long

People use Facebook on PCs and on their mobile devices, and keep it with them all day long. They take Facebook with them to dinner and some people never turn it off. This is a real chance to connect with your audience that you cannot pass up.

They Are Relevant Due to Extreme Targeting

Facebook allows you to target your individual audience down to their interests and gender, and you can even provide email addresses for the exact people you want to target.

Easy to Include a Call To Action (CTA)

The tools that Facebook offers the people who want to run ads help to create compelling CTAs that your audience will be more likely to answer, whether it's as easy as liking your page or downloading your app.

It's Easy to Make Professional-Looking Ads

The tools that Facebook offers let you create professional Facebook ads without having the ability to make ads. They lead you through it with their system to make it simple, so you're more likely to repeat the process.

Easy to Include Great Value

You can easily include enough information in each ad that shows the value of your offering. With just a few clicks you'll have an awesome ad that your audience can see the value in.

They Offer Disruption with Significance

In many cases, people are blind to advertisements, but on Facebook the disruption is noticeable and your audience will want to check it out. This is due to the ability to target the ads so closely to your target audience.

They Are Simple to Create

The ads are easy to create and it gets easier all the time. As Facebook makes the ads work better for business owners, and easier to do with a click of a button, they become more relevant, more valuable, and more useful to you as a business owner.

Easy to Run A/B Tests

Due to the ability to duplicate an ad and then easily edit to change one part of the ad such as the title or the image, you can run ads simultaneously. You can even target different audiences to find out which works better.

Facebook ads work for a variety of reasons. However, they will only work if you plan them out and spend the time ensuring that you run relevant ads. They must be of value to your audience, grab the attention of the viewer and include a compelling call to action.



Facebook wants your business to succeed when using their social platform. This just makes sense. If you achieve your business goals while spending money on Facebook advertising, you're likely to use it again in the future. To learn how to make your social media marketing successful and profitable, download my Free Checklist, Successful Facebook Ads at https://jonallo.com/FBads

Article Source: http://EzineArticles.com/10424906

3 Hacks To Achieve Better Results From Instagram Ads

Do you use Instagram to promote your business?


Instagram advertising is popular right now. Their ad revenue will hit about $10 billion in 2019. Yes, that's billion with a "b".

Ads on Instagram generate that massive revenue because there are over two million monthly active marketers right now. The visually focused and stylish nature of the network makes it popular for brands to showcase their products and services. And over 80% of Instagram users follow at least one brand, 60% of the users notice new products on the platform, and about 200 million users visit at least one brand profile per day. Wow!

All this guarantees you an online audience that's ready to engage with your brand, so it's now more important than ever to run great Instagram ad campaigns.

Here are three hacks for running a powerful Instagram campaign.

1: Intrigue Your Audience

For most successful advertisers, the greatest selling point is a bit of mystery. Find the beauty hidden in mundane things. Always run ads that challenge your audience. Include a demo of your product being used along with something like a 60-second challenge. Also, add a link that leads straight to your website where users can buy your product if they accept the challenge.

2: Make Your Ads Look Native

Most of the top-performing Instagram ads don't look like ads at all. Instagram can make ads look native within the user's feed without controlling the caption and image you use.

Use creatives that blend in with organic Instagram posts and give your audience the same experience they would get from organic content. When Instagram users are scrolling through their feed, make sure your ad looks like any other content they see from the people they follow or their friends.

Don't forget to use high-quality visual content. Use remarkable images and videos in your videos because Instagram marketing is all about attention-grabbing visuals.

3: Target Your Dream Audience

Do you want to see great results from your Instagram ads? Then you need to target audiences who will relate with your brand and your campaign objectives.

Instagram's massive growth and multiple targeting options allow you to experiment with different ads on different audiences. Make sure you have a target persona and a well-defined targeting strategy. Don't waste your money on random testing. Know who the best audience for your campaign is and use specific testing methods to improve your audience.



Instagram's popularity continues to rocket as the cameras in smart phones become better at taking high-quality pics and videos. To learn more about this social media powerhouse and to get more tips to gain followers on Instagram, download my free Instagram Marketing Guide at http://jonallo.com/instagram

Article Source: http://EzineArticles.com/10153167

How Can a Small Business Leverage Social Media?

Social media offers individuals and business owners alike a great deal of ability to get the word out about any event or happening. Most people use social media of some kind - and what's more, they keep it close to them with their mobile devices at the ready.

People share everything on social media, from their baby's first steps to more mundane things like what they're eating for dinner tonight.

Being online and using social media to promote your business offers many benefits.

Brand Recognition

If you want people to recognize your brand, it's important to develop a branded appearance that you use across all social media networks. Use the same logos, in different sizes, and stay true to your brand at all times.

Slow Marketing Converts

When you provide information over a long period of time, your audience becomes accustomed to your message. Over time they develop trust, and after being exposed to you a few times they are more likely to place an order.

Improves Authority

When you often post a lot of accurate and helpful information, people start viewing you as an authority on the topic. Once you're viewed as an authority, you will start making even more money because people will be waiting to hire you or buy your products.

Increases Brand Loyalty

The more people see your brand out there, the more loyal they will become toward what you offer. Your offerings should represent what your brand stands for and you'll find that people become more loyal to you as you stick to what you know and believe in.

Increases Traffic to Your Website

Use social media to share and promote your blog posts, and new offerings will increase the traffic to your website exponentially. One of the best ways to rank higher on search results is to be active on social networks.

Is Inexpensive

It's not an expensive form of marketing. It can also be fun. Guard yourself from getting sidetracked, but always be interactive and engaging with your followers. Remember, time is money. Automate what is not direct communication so that you can get more done in less time.

Allows for Useful Consumer Engagement

Social networks can let you engage with users in a very beneficial way. You can have deep conversations about many topics. Just remember to keep it professional and handle controversy carefully.

Works with Mobile Devices

Better than most websites and email, social media works effortlessly on mobile devices. Social media and mobile really go hand-in-hand. People take their devices on dates, and to bed - you've never been closer to your audience than now.



Although everything about Facebook isn't perfect, it's still the biggest social network and they want you to succeed using their advertising platform. This just makes sense. If you achieve your business goals while spending money on Facebook advertising, you're likely to use that marketing practice again in the future. To learn how to make your Facebook marketing successful and profitable, download my Free Checklist, Successful Facebook Ads at https://jonallo.com/FBads

Article Source: http://EzineArticles.com/10427097

Facebook Ads in 2021: My NEWEST Secret Strategies & Pro-Tips!

Found this insightful video about Facebook ads by Wes McDowell. Hope you find it helpful. :)

Why Do Businesses Advertise on Social Media?

Putting ads on social media like Facebook, Instagram and Twitter is an effective way to increase followers, build your email list, and engage with your audience more.

You can practically reach out and touch your ideal audience with just a few clicks of the mouse. But first, you must get their attention. One of the best ways to do that is to advertise on the social platforms where your audience hang out.

It's Inexpensive

You can place ads on any social platform like Facebook, Instagram, and Twitter with as little as $20 and get results. You can test an ad inexpensively, tweak it, make it better, then run it again, increasing your budget based on your desired ROI.

It's Effective

Paid ads work very well since so many people are regularly on social media. If you plan the advertisement correctly, it will seem as if you're just engaging with your audience more. You don't want the ad to look like a TV ad, but instead more like another share with valuable information.

Targeting Is Amazing

The way that you can laser target your audience on social platforms is reason enough to start using paid ads. You can run remarketing campaigns that show an advertisement to people who already went to your site but left without buying, for example.

It Boosts Brand Recognition

Even if someone doesn't click on your advertisement, they may still see it in their feed. That seeing can't be undone, and the more times they see it, the more likely they are to act on the advertisement.

Provides More Opportunity for Your Leads to Convert

If you really want to convert more leads, a direct paid advertisement on social media is an excellent way to accomplish it because you'll reach more people than a regular post.

Improves Your Brand's Authority

Most social media ads will show that they're ads with the word "sponsored" showing up on the post. While this might seem like a negative, it's not. If you're seen as someone who spends money on social media ads, your audience will realize you're making money in your niche. This will then start to bring you up to authority status in their minds.

Brings More Traffic to Your Website

Social media advertisements will bring more traffic to your website. Make sure you send them to an amazing landing page, specific to the social media site you're placing the advertisement on.

Builds Your Email List Faster

There is no doubt that using social media advertisements to offer a freebie (lead magnet) will help you build your list faster. But, it needs to be very targeted, solve a serious problem easily, and be set up correctly with the social media platform you're using.


Facebook wants your business to succeed when using their social platform. This just makes sense. If you achieve your business goals while spending money on Facebook advertising, you're likely to use it again in the future. To learn how to make your social media marketing successful and profitable, download my Free Checklist, Successful Facebook Ads at https://jonallo.com/FBads

Article Source: http://EzineArticles.com/10438261