How to Improve Your Content Marketing

Improving your content can grow your email list, because it gives more opportunities for your audience to sign up. Plus, you will be giving them a reason to sign up by delivering excellent content that's targeted toward their needs.

Add Multiple CTAs

Don't just put a box on the right side-bar asking for people to sign up for your newsletter. That isn't enough. Now you need to add CTAs in numerous areas to get their attention and increase sign-up rates. Put one under each post, on the right side-bar, in a lightbox and inside content with content upgrades.

Create Content Upgrades

A terrific and effective way to get more sign-ups is to be more specific by adding content upgrades to the content you offer free. You can do this within a blog post, within articles you publish on LinkedIn, and as a guest writer. A content upgrade is information that helps clarify and make the content the audience is reading more useful. For example, a free MS Excel chore chart template with an article on how to get your family to share chores would make an excellent upgrade.

Cross-Promote Your Content

When you publish content anywhere, have a plan on how you'll promote the content across all channels. This makes your content better because it looks more cohesive. For example, if you write a blog about eating less sugar, you might share recipes on Pinterest that use less sugar, and videos of recipes on Facebook that use less sugar too.

Tweak Titles

If your content is not getting clicked on, you can't get sign-ups. So, make sure your titles are compelling enough to get people to click through. Don't trick them, though. Be straightforward but clear about what's inside the content with the titles.

Remember to Add Appropriate Headers

When people read online, they need a lot more white space than when reading on paper. Add headers that tell them what's inside the next paragraph so that they can be propelled to keep reading more.

Use the Right Keywords

If you're not sure what good keywords are, study more about the proper use of keywords so that you can improve SEO. Search engine optimization is important for building your list because that's how people will find your content in a search.

Use a Lightbox Pop-Up to Gate Your Content

You don't want to turn readers away, but you do want to maximize the potential of the viewer signing up. Add a lightbox pop-up to your website so that it waits a bit, then pops up asking for a sign-up to continue reading. Make it optional so that they can X out of it if they don't want to sign up.

Deliver on Your Promises

When people do sign up, remind them of where they signed up, why they signed up, and what you will be sending them. Then deliver on those promises. More people will want to open your email messages if they find them valuable.



When you write and manage your content correctly, it will make your life easier and your business grow. To discover how the most successful online entrepreneurs plan, create and deliver great content, download my free checklist, The 5 Step Content Strategy, at https://jonallo.com/contentplan

by Jon Allo, Article Source: http://EzineArticles.com/10438264

7 Signs You're On Track To Succeed Online In 2021

Some attribute the quote "success leaves clues" to Jim Rohn and some attribute it to Tony Robbins, but whoever said it, is dead on point. Indeed, success leaves clues.

Check out any "overnight success" and you'll discover the person had been toiling in obscurity for years before he or she became an overnight success.

Radio, TV and assorted media will be all over the place "celebrating the person's "Great Success". No one bothered when the person was going hungry, driving a battered car and wearing hand-me-down clothes.

So the three thought-provoking questions I want to ask you are:

    a) How many paid courses have you registered for in the past three years?

    b) How many relevant books have you invested in?

    c) How many gurus have you reached out to?

Yes, success leaves clues. Success will not fall on your lap from above. You must ardently search and go for it. If you do you'll become an overnight success and the media will roll out their drums to celebrate your success.

To increase your chances of success, narrow your focus and set your sights single-mindedly on how to make it online because that's the way the world is going and there is no going back.

The biggest and richest companies on earth are all online businesses; not in any particular order Amazon, Apple, Facebook, Google, Microsoft.

While it used to take companies close to hundred years to become "Multinational Corporations" with operations spanning the globe, almost all the above "digital companies" became global behemoths within 10 to 20 years.

Not only companies, but individuals are making it big online. Bloggers and information product marketers like Jon Morrow, Brian Clark, Darren Rowse, Brendon Burchard, Russell Brunson, Amy Porterfield, and Neil Patel, to name just seven, all built their eight-figure empires within a few years of striking out online.

It doesn't matter whether you're into E-Commerce, Information Marketing, Blogging, Affiliate Marketing or any combination of online businesses, the key to online success is "CONSISTENCY" and following your clearly defined strategy rather than being an opportunistic profit seeker.

Here are the seven signs you're on track to succeed online. Not in any particular order:

1. You've drawn up your "CUSTOMER AVATAR" so you're quite clear who you want to serve. Your customer avatar is the mirror image of the dream customer you'd like to serve. As you know, all customers are not born equal so being very clear on the type of customer you wish to serve puts you miles ahead of the competition. Knowing your customer avatar enables you to build a profitable "MAILING LIST". With your mailing list in place you're on a fast track to online success.

2. You've built your "DREAM 100" online influencers list and reaching out to them. Online Influencers, Experts, and Gurus make things happen online. They've figured out what works and are building and scaling their eight-figure empires. Following, learning from, and modeling their success are the shortest and fastest ways to build your own seven-figure empire to start with without reinventing the wheel.

3. You've chosen the "THREE SOCIAL MEDIA PLATFORMS" you wish to concentrate your effort on and posting consistently. New social media platforms are born nearly daily but to succeed, you must select just three based on your own objectives not on the popularity of the media. Anything more than three will spread you too thin and render you ineffective. Whether you choose any three of Facebook, YouTube, Instagram, LinkedIn, Twitter, Pinterest, Periscope, etc., must align with your strategy.

4. You're daily building your "CREDIBILITY AND GRAVITAS". As the Bible says, "By their fruits you'll know them." You know that people will only follow you if you have credibility and gravitas. One of the biggest credibility boosters is having a New York Times best-selling book to your name. Making it big online as you already know is not a walk through the park so day and night take steps to reinforce your credibility and gravitas.

5. You're working quietly and with full concentration on your "LEAD MAGNETS", LANDING PAGES" and "IRRESISTIBLE OFFERS". These three: lead magnets, landing pages and irresistible offers: set the stage for you to start collecting leads, converting them into subscribers, showing them the stuff you're made of and making them offers they can't do without.

6. You're learning to craft "SALES LETTERS" with great Hooks, Stories and Offers. No matter how beautiful your product, no matter how stellar your credibility, and no matter how popular you're on social media, it's your sales letters that convert subscribers into paying customers sending cash to your bank account. Learning to craft effective sales letters and pitching the right audience put you in the league of winners.

7. You're learning how to create "IRRESISTIBLE PRODUCTS" that change your dream customers' lives. As every entrepreneur knows, whether online or offline, and more so online, where you're dealing with customers sometimes six time zones away, you're in the business of transforming lives. Simply put, you're in the transformation business. The better you're able to transform people's lives, the bigger your bank account will grow. What makes transformation happen are the great products you create. Products come last in the series because you have to tailor exactly to your dream customer's identified need.

The above seven signs separate those who are on track to succeed from those who aren't.

To summarize, you've created your customer avatar, you've selected your dream 100 online influencers, you've selected the three social media platforms you wish to be king, you're burnishing your credibility and gravitas day and night, your lead magnets, landing pages, irresistible offers, and sales letters are selling your irresistible products round the clock.

To accelerate your success, you're not only making irresistible offers, you're building offer-stacks as tall as Mount Kilimanjaro and placing order bumps strategically throughout your value ladder and sales funnel. These advanced online strategies can 10X your success rate. But first you must understand the basics by being humble enough to learn.

If you're doing any three of the above you're on track to not only succeed, but succeed massively online. If you're not, retrace your steps and refocus. Narrow your focus and concentrate on the few things that will bring you success in the shortest possible time. Just keep learning and suddenly you'll reach a tipping point where everything falls into place sending you to the stratosphere of success just like the online gurus I've mentioned in this article.



Paul is the CEO of Vision & Talent Training Group and the creator of Internet Business Mastery Course where he teaches how to build businesses online the right way. He is the author of seven books, including Bridges to the Customer's Heart, dubbed The Customer Service Bible, with endorsements from Pascal Dozie (MTN Chairman), Tony Elumelu (UBA Chairman), and Ben Ofungwu (ISN Chairman). Late Richmond Dayo Johnson, referred to Paul as "One of Nigeria's most authentic experiential writers." Paul's clients include Nigerian Breweries (Heineken), Dangote, First Bank, and Nestoil Group (whose clients include ExxonMobil, Chevron, Shell, and NNPC, amongst others). A McKinsey Executive Panel Member, Paul has written for Process Excellence Network, comprising 240,000 process practitioners from all over the world. He is a Platinum Author at EzineArticles.Com. Phone: +234-8033075133, Email: paul@pauluduk.com, https://www.pauluduk.com/page, https://visionandtalent.com, Twitter: @paul.uduk

Article Source: http://EzineArticles.com/10454917

How to Create Viral Pins on Pinterest - Over 500,000 Repins and Counting!

Great video by Kat Sullivan from Marketing Solved about how you can make your Pinterest pins stand out! 

3 Ways to Get Started Making a Living Online For Stay at Home Moms

Stay-at-home moms who want to make money online should not hesitate to take action and take on whatever it takes to get started. There are so many opportunities to get started. And the sooner you start, the sooner you can begin making a good income and supplementing your family's income.

If stay-at-home moms had their pick, they'd rather make passive income from the comfort of their own home. So what are a few ways to generate some extra cash from the comfort of your home? Many people would say blogging, part-time. But blogging is not your only option. Here are a few:

Affiliate Marketing: Affiliate marketing has exploded as the easiest way for stay at home moms to make money online. It involves promoting other people's products and services in exchange for a commission. In order to get started with affiliate marketing, you need a niche product or service. And there are so many options out there.

Side Hustle: Probably the most famous side hustle among stay at home moms is working a second job. The great thing about a side hustle is that there are many different jobs that you can do to make extra money while at home. You could sell products or services from your website or blog. You could even join an affiliate program. A quick internet search will yield thousands of opportunities.

Social Media Marketing: As mentioned before, social media is one of the most widely used tools today to attract new customers. But did you know that social media can also make money for you? By using social media networks such as Facebook, Twitter, and Google+ you can drive traffic to your website. The trick is getting your visitors to join groups to which you can then invite them to join.

Photo Editing: Do you love taking pictures? If you do then you can make money by becoming a full-time photographer. This means that you will have to spend more time taking photos but that in return you will earn more money. To become a professional photographer you will need to attend a photography school and train on film techniques and technicalities. After graduation, you will need to take at least six images a day to build up a full-time income.

Online Shopify Store: Today many people are selling items over the internet and most of these people are using online stores as their marketplace. What better way to sell items online than with your own online shop? To start an online shopify store you will need a domain name, hosting, shopping cart software, and product catalogues. Once you have all these things, you can open an account with Amazon and get started building your products.

Affiliate Marketing: Affiliate marketing is a great way to get started making money online. You can promote products of any affiliate marketer and make commissions when people purchase through your link. To get started you will need to sign up for an Amazon associate account and enroll in any of their training courses that they provide. Once you have completed all these steps, you can start promoting and selling anything that has affiliate links on it.

Amazon Marketing: Another way to get started making a full-time income from home is by promoting products of other companies on Amazon. To do this you will need to sign up for an Amazon for account and follow all the instructions given. Then you simply upload all the products that you are able to sell and promote them using Amazon's excellent tools. Some of these tools include pay per click advertising, cost per impression advertising, and email marketing.

Etsy: eBay has now come online and many people have realized the potential of easy to make passive income at home. Etsy is a website where people can create handmade crafts. Etsy is a great place to start your stay at home mom full-time job. All you will need to do is set up an account with Etsy and upload all the projects that you want to sell. The great thing about Etsy is that you have the power to set up restrictions so that customers are not able to access certain projects.

Social Media: One of the most powerful tools to use when it comes to making a passive income from home is social media. Many businesses and companies use social media to advertise their products. Many moms choose to promote things like etsy, craigslist, and it's because of all the opportunities they can take advantage of. They will be able to make passive income from their homes by promoting things like Facebook and Twitter.


Here is your chance to make a change in your life. Make Money Online https://www.affiliateslifestyle.com/fun/?page=optin&id=Importimage&wid=hb-1

By Juan C Ruiz, Article Source: http://EzineArticles.com/10494420

Why Mums Are Turning Their Back On Corporate Life To Master Affiliate Marketing

Affiliate marketing is fast becoming a popular option for parents who want to achieve a happier balance between work and family life. So what's it all about?

Everyone needs to adapt their lifestyle when they become parents. Some aspects are relatively easy to change. For example, no more term-time holidays - you might do this begrudgingly but you can adapt.

A big challenge for many is adapting to the demands placed upon them when trying to balance a job and being a parent. Suddenly having to factor in childcare and its many challenges, having to unexpectedly take time off when your child is sick, and you can't remember how many times you have said, 'I can't make the meeting if it's after 5pm'... sorry!

Affiliate marketing is something that you can learn and earn money from. If you are open to learning new skills and willing to invest your time it can generate a very healthy full-time income. The beauty of it is that you can work flexibly, from anywhere at anytime. It gives you flexibility and control. Sounds good right?

But what is affiliate marketing?

In short, affiliate marketing is when one person markets someone else's product and gains a commission when a sale is made. Commissions can range from 1% to as high as 75%.

I'll give an example of how this works.

Imagine this. Sarah has developed this great product and she's keen to start selling it.

How does she find customers? It doesn't matter how good her product is, without customers it's nothing.

She could set up a shop on her local high street. Great idea... in 1985! No, it's 2015 and there is this thing called the internet. The potential reach customers on her high street is really limited, restricted to just people who happen to live nearby. The potential reach for customers on the internet knows no bounds... we're talking billions.

Sarah needs no more convincing. After all, having a physical shop is very costly too.

So she will sell on the internet. She gets a website set up. But now for the big challenge. How to find the customers. She knows there are people out there who would want to buy her product, but how does she reach them and tell them about it?

She knows that she needs to advertise but doesn't have the skills to do that. What's more, she really doesn't want to invest time and money in learning those skills, she wants to stick to what she is good at - developing and selling her product.

This is where affiliate marketing comes in.

Hannah is an affiliate marketer. She is an expert in the niche of Sarah's product. She knows exactly how to bring people who want Sarah's product to her. In exchange, Hannah gets a commission on the price of the product sold.

Everyone is a winner. The customer got a product they wanted. Sarah sold her product (hooray!). Hannah received commission for making the introduction (and didn't have to fulfil the order, get involved in payment, shipping... all those hassles).

Okay, this is a really simple example. Merchants that offer affiliate programmes can vary greatly in terms of size, offerings, products etc. For example, Amazon is one of the largest and diverse affiliate programs.

Affiliate marketing is a low-cost way to raise awareness and showcase products. The difference between traditional marketing and affiliate marketing is that it's a win-win for the merchant because they pay nothing for advertising until the affiliate brings to them a buyer.

Why does affiliate marketing appeal to mums?

Affiliate marketing is a great choice for mums because it's a way to earn an income around balancing family commitments.

Working mums find it to be scalable to their needs and wants. For example, I know a stay-at-home-mum with two young children who built a really successful online business based on affiliate marketing from only working in the evenings - when all is quiet from the kids' bedrooms!

Similarly, I know a mum who after a few months, was able to quit her full-time professional job and earn significantly more, while working fewer hours, as an affiliate marketing entrepreneur.

I could go on with numerous examples and illustrations of how affiliate marketing works for busy mums but I won't. You can work anywhere, at any time, you are your own boss and it's flexible - you get it, I know.

Interestingly, in the UK (according to the Office for National Statistics) 4.2m people were working from home in 2014, which is 13.9% of the working population. Similarly, Forbes magazine posted an article stating that 1 in 5 Americans work from home. Working from home is a growing and totally respectable way to earn a living. We largely have advancements in technology and the digital economy to thank for that!

How do people get started with affiliate marketing?

You may be wondering how to get started, and perhaps asking yourself what skills and experience you need. The answer is that you don't need any prior skills or experience, because everything can be taught. Anyone who is open to learning and willing to put in some hard work can succeed.

I could launch into a long list of the steps, that if followed diligently, would stand you in good stead for success with affiliate marketing... but I won't! That's an entirely separate article which I will write very soon... Okay, I can't help myself. Here is my brain dump list of getting started... choose a niche, find products, join an affiliate program, get a domain name & hosting, find a mentor, join a community, set up a free website/blog, add content, focus on providing value (value value value!), build relationships, gain followers, learn targeted advertising...

Personally, I invested in training in online marketing, and the training company that I signed-up with, the Six Figure Mentors, also provided a one-stop-shop digital system in addition to the training (it includes lots of software that you need plus your hosting and website etc). This may not be for everyone, but for me, building my own affiliate marketing business has been a revelation. The digital system I used was a huge time saver, as I didn't have to piece together what I needed to learn - and you don't know what you don't know! I wanted support and mentors. I also thought that if I want to get really good at something - which I did, I'm competitive by nature so not one for doing things by halves - then I needed to invest in my own learning. In the same way that I have friends doing Open University courses and MBAs, I studied internet marketing and it has opened a whole world of exciting possibilities that don't leave me dependent on the corporate ladder!


I hope this has been useful to you and you now know a little more about what affiliate marketing is. If you are interested in learning more then please feel free to sign-up for my complimentary training series by visiting the Getting Started page on my website [http://mummyentrepreneur.co.uk/getting-started/]

by Amy Woods, Article Source: http://EzineArticles.com/9150526 

How To Scale Content Creation

Scaling content creation enables you to get the most out of the content that you spend money, time and resources on. Plus, it allows you to pad that with other people's content to bring to your audience a plethora of content that adds value to them and helps them to make purchase decisions.

Use Curated Content
Collect content that you believe your audience will be interested that you did not write. Include content that is about your niche and other topics you feel that your target audience will find educational and valuable.

Share curated content

Be sure to share this content in order to keep your audience engaged and informed. The great thing about curated content is that it enables you to participate in discussions across the web. It adds interest of your brand by those authors and allows you to impress your audience.

Know your niche

To properly curate content it's important that you understand your own brand and niche enough to choose the right content to curate. Plus, it's important to always give the right attributions and credit to the original author.

Repost Original Content
It costs a lot of money, time and effort to create content for your niche. You need content for everything, and every platform and every form, and you need it on a regular basis. If you're not repurposing and reusing some of your content, you're not getting the most out of your investment.

Share more than once

Sharing new content on social media needs to be done more than once to ensure it gets maximum views. With the way social media works, on a feed system it is likely only a very small percentage of followers, or likes, will see the share more than once, or even once.

Use older content

Alternatively, if an issue comes up that the old content piece answers then go ahead and share it again, even if it's months old. It's also okay to update the content first to be more relevant if any part of the original piece is out of date. As long as the content is relevant, original, and makes sense at that time, share away.

Use Multiple Platforms
You probably are part of many different online communities and networks - Facebook, Twitter, Pinterest, Facebook groups, forums, groups and so forth. Make sure to take advantage of this fact. If you find a fresh way to share the same content throughout all these platforms then you can share the same content.

Edit for network personality

The important thing to do here is to be sure to craft each message a little differently for each network. For example, you might want to share the content in a more visual way on Pinterest than you do on Twitter.

Use different formats

A blog post becomes a slide share, becomes a video for YouTube, and becomes a podcast for iTunes. It really is that simple to reuse your content. After all, the format doesn't change the research you've already done. You're just changing the format and sometimes the mood of the research to participate on multiple platforms.



When you write and manage your content correctly, it will make your life easier and your business grow. To discover how the most successful online entrepreneurs plan, create and deliver great content, download my free checklist, The 5 Step Content Strategy, at https://jonallo.com/contentplan

Article Source: http://EzineArticles.com/10344337

5 Effective Ways to Increase Traffic to Your Website or Blog

Getting traffic or visitors to your website, blog or sales funnel is arguably one of the most important steps in running a successful online business, while this is critical what is more important is getting visitors who are interested in your product. Below are proven strategies to get targeted visitors to your site so that you can begin to receive money from your business or grow your existing business.

1. Create a Facebook page. Facebook pages are easy to set up and can be set up in less than 30 minutes, just chose a name that represents your business and I would suggest buy a domain name with the same name so you can have a consistent presence throughout the internet. Don't be afraid if you have never done any of this before just email us and we will steer you in the right direction free of cost

2. Run a likes campaign: If you have a few dollars to spare advertise your facebook page for about 5 to 7 days, with a daily budget of 1 to 5 dollars. You can always advertise it for longer but this should allow you to have an audience in one location that you can control so you can start driving traffic to your offers on your blog, website or sales funnel.

3. Create a private group for the page: A private Facebook group allows persons to ask questions and interact with you and others without everyone in their friends list knowing, this is great especially if someone wants to ask a question that may be sensitive, it gives participants the confidence to engage much freer. When you would have created your group run a contest and give away a prize maybe a product you are selling to the person who invites the most persons to the group. Now, this strategy would build your group. When you have a group set up and running you can share offers to the members and because they are already interested they will go over to your site, blog or store and likely buy your product. And remember the more targeted traffic you have going to your product, the more potential you have to make more sales.

4. Post on Pinterest: ensure you leave your website in the bio. Pinterest is all about great pictures that tell a story, so make your post informative with good quality pictures and encourage viewers to check the site out. Also, follow as many people as you can in the area you are selling, plus follow those who you think can benefit from your product. The more people you follow the more will follow you back and eventually more people will click through to your site, increasing the number of people who visit your website, blog, sales funnel or online store.

5. Run solo ads these are pretty good in getting traffic to your website or product. Here you can buy any amount of visitors to your site for a small fee. The trick though is to have a site that converts, meaning that when someone is sent to it, the interface is simple and the sales copy effective so that persons are compelled to buy from you or leave their email, whichever you desire.

Solo ads sites are found throughout the internet for more info on solo ads or anything mentioned in the article contact Way Charles at the email provided.

Drop me an email at info1@onlinebusinessnook.com or like my page on Facebook at https://www.facebook.com/Online-Business-Nook-100286138579267 for more information on succeeding with your online business Or visit my website http://www.onlinebusinessnook.com

Article Source: http://EzineArticles.com/10389038

How to Increase the Value of Your Business

There are many ways to boost your sales and grow your business, no matter your budget size. However, increasing the value of your business on a tight budget can be daunting. Because it is challenging to boost your sales while keeping advertising and marketing under control.

It's easy to open a business online and start selling. Hence, there are numerous of products online and so there are many competitors offering the same products and services you're offering.

The difference between the competitor's business and yours will determine how the customer perceives your value. You obviously want potential customers to see the immediate value you offer in all the different areas of your business.

Focus on the Value You Offer

Potential clients care about whether you can help them. Your marketing strategy should focus on clients' problems, as well as helping to solve the issues. For instance, if you're selling a weight loss product; focus on providing better health, feeling sexy, and increasing energy rather than the product. People like things that make them feel or look better.

Thus, all marketing efforts from email messages and social media engagement should focus on offering what clients want or need. You should focus on how your products or services solve customer problems. Providing valuable products to your clients will lead them to share these products with their friends and family, promoting your business. This will lead to more sales and it will increase the value of your business.

Use Different Methods to Reach Your Target Market

Not everyone on your email list follows you on Twitter or Facebook. Be where your customers are, whether it's on YouTube, LinkedIn, Pinterest, Instagram, or Facebook.

Integrate your content into different formats that will allow you to reach your clients across different social media platforms without duplicating the same stuff. For instance, you can turn a YouTube video into a how-to article for your website.

Share User-Generated Content

Consumers prefer to read product reviews before making crucial buying decisions. Highlighting reviews helps to ease any anxiety about taking a perceived risk. The more detailed reviews you have, the more trust you build and the more valuable your business and offers will seem.

These reviews are experiences and opinions from other buyers, and they lead a consumer to decide on whether to buy a product. Boost your sales and the value of your business by asking your customers to share their photos online. Sharing user-generated photos on your social media platforms will boost loyalty with current customers and it'll add credibility to your brand whenever potential clients visit your social media profiles.



If you have a limited budget, smart branding is perhaps the most inexpensive business growth tool you can create. Branding is important for small business owners as well as large ones. To learn more about how to make your business stand out, download my free checklist, Branding For Small Businesses at https://jonallo.com/branding

Article Source: http://EzineArticles.com/10480084

13 Social Media Trends and Opportunities for 2021

Everything You Need to Know About Social Media Marketing Trends Today!

The social media world has exploded with activity, and social media trends of 2021 have shifted since the COVID pandemic onslaught. Sure, it's exciting, but it can also be overwhelming. You need to know how these shifts affect your business and how to capitalize on them to improve your marketing strategy.

So, we're making a foray into the digital world to help you understand the social media trends and opportunities for 2021. Let's get at it!

1. Make a Connection with Live Streaming

Humans need to stay connected for personal and business reasons. When they can't do that face-to-face, technology is more than happy to step in and bridge the gap. Luckily, social media new trends have come to the rescue during this pandemic. Live streaming, a popular medium that only grew stronger in 2020, will continue to play a significant role in 2021.

People have become used to learning and exploring in live streams as they reach out to satisfy their need for social contact and engagement. So, one of our top tips based on social media trends for business in 2021...

Go live on social media at least once a week! And be sure to include a call to action that sells your audience something valuable at the end.

2. Give Away Something for Free

One of the most valuable outcomes of maintaining a social media presence besides nurturing relationships is list building. When you post on social media, you can use your call to action to build your list. Free offers help facilitate this process. Selling something valuable doesn't always mean a money exchange. Your list is gold - your treasure chest of potential new customers and sales.

People will exchange their contact information to obtain something they value. For instance, some folks don't have the time to read every word of your blog posts. A good blog article summary, or access to a hidden page on your site that provides summaries for your most significant blog posts, could appeal to some of your prospects.

Other free offers could include the following:

• Access to slides from a conference
• In-depth guides and tutorials
• Behind-the-scenes glimpses
• Free reports
• And more

3. Showcase Your Brand Personality with Video

Good news! There's still plenty of room to build your online presence, attract an audience, and build loyalty with videos. And before you say, "Really? Isn't the YouTube market saturated?", think again.

Yes, it's true. YouTube has grown exponentially and remains the top channel for video. But the doors are open for branding through personality-driven content. Your unique personality-how you communicate with your audience differentiates you and helps you stand out. So, be authentic, be you, and have fun! Use videos to find and grow your tribe!

And don't stop with YouTube. Carve out your niche on other video channels. Here's a list to get you started!

• IGTV
• Instagram Reels
• Twitter Fleets - NEW in 2021!
• Facebook
• Pinterest
• TikTok
• Snapchat

4. Stand Out on LinkedIn and Instagram with Carousels

Let's continue to roll on into 2021 social media trends in marketing with engaging, movement-focused content ideas! Why settle for static LinkedIn posts when you can jazz things up with carousels? That's right! You can create and publish entertaining slide shows! These allow you to stand out in the sea of text-based LinkedIn posts and build awareness for your company page.

Not to be confused with LinkedIn carousel ads, you publish carousel posts for free. These posts draw attention and generate interest in eye-catching, dynamic visual displays that take up more real estate in a feed. So be sure to include a clear call to action at the end!

Plus, Instagram users get a huge benefit by using carousels in their feed. If a user doesn't like the lead image and scrolls past it, the second image displays on their feed. That gives you a second chance to gain engagement.

Ideas for Content to Share in LinkedIn Carousel Posts

• Statistics, infographics, and numbers
• Frameworks and step-by-step, how-to instructions
• Actionable business tips and lessons
• Conference slides and event content
• Snippets from your blog/listicle post

5. Emails & E-news Are Still Tried and True Methods

Let your audience know when you post something new: "This blog is going viral right now!" Yes, emails and e-news are still some of the best ways to grab attention for your articles and blog posts. So, keep growing that list! Then use social media to highlight the content your audience craves.

To gain permission-based subscriber list opt-ins, use creative calls to action (CTAs) that encourage your prospect to trade their contact information for the tips, how-to instructions, and entertainment they value.

With so many new social media trends, it can be tricky figuring out how to maximize their impact. Knowing that these social media trends for business exist and knowing how to use them to augment your strategy are two distinct concepts!

Let's go over some of the ways you can use social media marketing for your business!

6. Using Links vs. Audio-Visual Content

Whenever possible, use video, images, and audio to snag attention within social media platforms rather than redirecting them to your published content. Social channels want to keep people there where they can influence them with advertisers' campaigns.

Of course, you want them to get to your content, sign up for your free giveaways, and more. Here's a simple social media trends 2021 strategy: Try using the first comment under your post to post your link!

7. Engage with Your Tribe through Social Media Comments

Respond to comments on your social media content in a timely fashion. If people take the time to engage with you on social media, doesn't it make sense to well keep them engaged? That is the point, after all!

Don't allow comments on your posts to sit unattended. When you leave your prospects languishing, you risk losing their attention altogether. If you engage with them, this encourages future engagements which lead to relationships, trust, and sales!

8. It's All About the Timing

Traffic for your social media post depends on the first 10 minutes of the hour you post the content. Tag people and get the word out to increase traffic flow, especially if it's a live-streaming event. If you conduct a live stream every week, do it on the same day at the same time every week. That way, your audience can schedule it into their activities.

Are you presenting a one-off live stream? Get the word out multiple times in advance through various channels. Post your event details ahead of time via emails, e-newsletters, and posts. If you have connections with people who support your efforts, maximize those relationships and ask them to spread the word.

9. The Power of Social Media Comments & Bookmarks

One of your responsibilities to your audience is to curate helpful content. Whatever your industry, your audience looks to you for guidance, expertise, and resources. You can't create it all, so you need to find reputable sources for content to share. Social bookmarking sites provide the means to do just that!

And as social media platforms toy with the idea of doing away with likes (e.g., Facebook, Instagram), people need to find other ways to indicate their approval of the posts they enjoyed or found helpful.

Arguably, Instagram is one of the most popular visual-centric social media trends for business and has become increasingly influential in marketing. To build brand awareness, encourage people to save your Instagram posts (instead of merely "liking" them). Use a call to action in your image and text. A simple "Bookmark this!" could be the ticket.

How else can your business benefit from these saves?

7 Benefits of Social Media Bookmarks

• Save and organize resources you want to focus on at a later time.
• Share resources with your team or audience.
• Tag (label) content for easier referencing and searchability.
• Build backlinks from social media bookmarks to your website.
• Drive traffic to your website. (People find and click on content others have saved to their bookmarking sites.)
• Promote mentions you receive from others (bookmark articles that mention you and your content).
• Take advantage of SEO. (Search engines often bring up bookmarks in their search results.)

10. Ask Questions to Encourage Engagement on Social Media Posts

Want to encourage discussions and engagement on social media? To open the door for communication, remember the power of the question. Make it interesting. It would help if you posed a provocative question that leads people to want to share their thoughts. A vague "yes/no" question like "Agree?" doesn't spark discussion.

Examples of Discussion-Encouraging Questions

• I'm curious. Do you have a story to share about your experiences with _____? (Fill in the blank.)
• How have you benefited from ________? (Fill in the blank.)
• When was the last time you _________? (Fill in the blank.)
• What's your favorite memory of ________? (Fill in the blank.)
• Do you think there's a chance that _______? What leads you to that conclusion? (Fill in the blank.)

11. Ego Bait

I know... that's a pretty loaded term. But think about it. Influencers and industry leaders enjoy the spotlight. If they didn't, they wouldn't be influencers. Tag one or more influencers in your post and ask them to share.

12. Social Media Commerce

Social media has become increasingly more influential in consumer shopping choices. And some platforms have capitalized on this new social media trend by introducing shopping carts. Your customers can investigate and buy your products and services without ever leaving the social media platform.

Again, social media platforms want users to stay on them for as long as possible. Feel free to take advantage of the tools they offer. It's a win-win for you and the platform.

13. Humanized Brands-The Power of Authenticity

And, finally, you may have noticed this growing trend. People value transparency and authenticity in their relationships-and that ideal is spreading to how they feel about the brands they support.

The social media marketing trends of 2021 predictions from the pros indicate that your audience wants to know who you are and what you stand for. And businesses that align themselves with socially conscious themes are viewed more favourably by their customers.

Lean into yourself and let your light shine. Tell your stories. You are who you are, and there's a tribe out there waiting to meet and support you and your business!


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