What Is Your Online Social Media Presence?

Your online presence is one of the most important ways to market your business to the world. It honestly doesn't matter whether you have a strictly online business or a bricks and mortar business, using social media is a great way to get the word out about your business and to establish your identity online.

Ensure that Your Brand Matches Throughout

While each social media network has its own personality, your brand is always your brand. You should keep your brand the same, but adjust it slightly to fit in with the personality of the platform. But don't change it too much because you want your audience to recognize you and interact with you.

Keep Your Profile Updated and Complete

Social media networks are always changing so a complete profile today will be incomplete tomorrow. Keep it up-to-date by checking it often, updating the things you have changed, and adding in information as the platform creates new ways for you to share.

Be Consistent with Your Posts

One of the keys to making social media work for you to build your online presence, is putting up regular posts and updates. For example, if you have a blog post you want to share, set it up to share twice in the day instead of only once.

Become an Expert on One or Two Platforms

You can't be everyplace and do it well, so choose one or two platforms where your audience likes to hang out, and become an expert at those systems. You'll do yourself a huge favor. Take it easy and become an expert of one or two.

Develop Content Specific for Each Platform

You don't want to rehash the exact same content in the exact same words on each social media network. For example, when you share a blog post you wrote promoting your widget, you want to share it with a special blurb for each different network.

Engage with Others

Don't forget to talk to people on each network. Answer questions, share your knowledge, and interact and engage with them. Social media is supposed to be social. Automation is fine, but you do need to answer people and talk to people in real time, too.

Share Other People's Updates

When someone shares something important that your audience will find interesting, share it. The people you share and congratulate and interact with will do the same for you. Plus, it's another form of content that can help establish expertise.

Join Groups

Most social media networks right now have some forms of groups that you can join. Even Pinterest has group pin boards that you can join. Joining these, then interacting with the people, is a great way to network and get known better.


Although everything about Facebook isn't perfect, it's still the biggest social network and they want you to succeed using their advertising platform. This just makes sense. If you achieve your business goals while spending money on Facebook advertising, you're likely to use that marketing practice again in the future. To learn how to make your Facebook marketing successful and profitable, download my Free Checklist, Successful Facebook Ads at https://jonallo.com/FBads

By Jon Allo, Article Source: http://EzineArticles.com/10408331 

13 Social Media Trends and Opportunities for 2021

Everything You Need to Know About Social Media Marketing Trends Today!

The social media world has exploded with activity, and social media trends of 2021 have shifted since the COVID pandemic onslaught. Sure, it's exciting, but it can also be overwhelming. You need to know how these shifts affect your business and how to capitalize on them to improve your marketing strategy.

So, we're making a foray into the digital world to help you understand the social media trends and opportunities for 2021. Let's get at it!

1. Make a Connection with Live Streaming

Humans need to stay connected for personal and business reasons. When they can't do that face-to-face, technology is more than happy to step in and bridge the gap. Luckily, social media new trends have come to the rescue during this pandemic. Live streaming, a popular medium that only grew stronger in 2020, will continue to play a significant role in 2021.

People have become used to learning and exploring in live streams as they reach out to satisfy their need for social contact and engagement. So, one of our top tips based on social media trends for business in 2021...

Go live on social media at least once a week! And be sure to include a call to action that sells your audience something valuable at the end.

2. Give Away Something for Free

One of the most valuable outcomes of maintaining a social media presence besides nurturing relationships is list building. When you post on social media, you can use your call to action to build your list. Free offers help facilitate this process. Selling something valuable doesn't always mean a money exchange. Your list is gold - your treasure chest of potential new customers and sales.

People will exchange their contact information to obtain something they value. For instance, some folks don't have the time to read every word of your blog posts. A good blog article summary, or access to a hidden page on your site that provides summaries for your most significant blog posts, could appeal to some of your prospects.

Other free offers could include the following:

• Access to slides from a conference
• In-depth guides and tutorials
• Behind-the-scenes glimpses
• Free reports
• And more

3. Showcase Your Brand Personality with Video

Good news! There's still plenty of room to build your online presence, attract an audience, and build loyalty with videos. And before you say, "Really? Isn't the YouTube market saturated?", think again.

Yes, it's true. YouTube has grown exponentially and remains the top channel for video. But the doors are open for branding through personality-driven content. Your unique personality-how you communicate with your audience differentiates you and helps you stand out. So, be authentic, be you, and have fun! Use videos to find and grow your tribe!

And don't stop with YouTube. Carve out your niche on other video channels. Here's a list to get you started!

• IGTV
• Instagram Reels
• Twitter Fleets - NEW in 2021!
• Facebook
• Pinterest
• TikTok
• Snapchat

4. Stand Out on LinkedIn and Instagram with Carousels

Let's continue to roll on into 2021 social media trends in marketing with engaging, movement-focused content ideas! Why settle for static LinkedIn posts when you can jazz things up with carousels? That's right! You can create and publish entertaining slide shows! These allow you to stand out in the sea of text-based LinkedIn posts and build awareness for your company page.

Not to be confused with LinkedIn carousel ads, you publish carousel posts for free. These posts draw attention and generate interest in eye-catching, dynamic visual displays that take up more real estate in a feed. So be sure to include a clear call to action at the end!

Plus, Instagram users get a huge benefit by using carousels in their feed. If a user doesn't like the lead image and scrolls past it, the second image displays on their feed. That gives you a second chance to gain engagement.

Ideas for Content to Share in LinkedIn Carousel Posts

• Statistics, infographics, and numbers
• Frameworks and step-by-step, how-to instructions
• Actionable business tips and lessons
• Conference slides and event content
• Snippets from your blog/listicle post

5. Emails & E-news Are Still Tried and True Methods

Let your audience know when you post something new: "This blog is going viral right now!" Yes, emails and e-news are still some of the best ways to grab attention for your articles and blog posts. So, keep growing that list! Then use social media to highlight the content your audience craves.

To gain permission-based subscriber list opt-ins, use creative calls to action (CTAs) that encourage your prospect to trade their contact information for the tips, how-to instructions, and entertainment they value.

With so many new social media trends, it can be tricky figuring out how to maximize their impact. Knowing that these social media trends for business exist and knowing how to use them to augment your strategy are two distinct concepts!

Let's go over some of the ways you can use social media marketing for your business!

6. Using Links vs. Audio-Visual Content

Whenever possible, use video, images, and audio to snag attention within social media platforms rather than redirecting them to your published content. Social channels want to keep people there where they can influence them with advertisers' campaigns.

Of course, you want them to get to your content, sign up for your free giveaways, and more. Here's a simple social media trends 2021 strategy: Try using the first comment under your post to post your link!

7. Engage with Your Tribe through Social Media Comments

Respond to comments on your social media content in a timely fashion. If people take the time to engage with you on social media, doesn't it make sense to well keep them engaged? That is the point, after all!

Don't allow comments on your posts to sit unattended. When you leave your prospects languishing, you risk losing their attention altogether. If you engage with them, this encourages future engagements which lead to relationships, trust, and sales!

8. It's All About the Timing

Traffic for your social media post depends on the first 10 minutes of the hour you post the content. Tag people and get the word out to increase traffic flow, especially if it's a live-streaming event. If you conduct a live stream every week, do it on the same day at the same time every week. That way, your audience can schedule it into their activities.

Are you presenting a one-off live stream? Get the word out multiple times in advance through various channels. Post your event details ahead of time via emails, e-newsletters, and posts. If you have connections with people who support your efforts, maximize those relationships and ask them to spread the word.

9. The Power of Social Media Comments & Bookmarks

One of your responsibilities to your audience is to curate helpful content. Whatever your industry, your audience looks to you for guidance, expertise, and resources. You can't create it all, so you need to find reputable sources for content to share. Social bookmarking sites provide the means to do just that!

And as social media platforms toy with the idea of doing away with likes (e.g., Facebook, Instagram), people need to find other ways to indicate their approval of the posts they enjoyed or found helpful.

Arguably, Instagram is one of the most popular visual-centric social media trends for business and has become increasingly influential in marketing. To build brand awareness, encourage people to save your Instagram posts (instead of merely "liking" them). Use a call to action in your image and text. A simple "Bookmark this!" could be the ticket.

How else can your business benefit from these saves?

7 Benefits of Social Media Bookmarks

• Save and organize resources you want to focus on at a later time.
• Share resources with your team or audience.
• Tag (label) content for easier referencing and searchability.
• Build backlinks from social media bookmarks to your website.
• Drive traffic to your website. (People find and click on content others have saved to their bookmarking sites.)
• Promote mentions you receive from others (bookmark articles that mention you and your content).
• Take advantage of SEO. (Search engines often bring up bookmarks in their search results.)

10. Ask Questions to Encourage Engagement on Social Media Posts

Want to encourage discussions and engagement on social media? To open the door for communication, remember the power of the question. Make it interesting. It would help if you posed a provocative question that leads people to want to share their thoughts. A vague "yes/no" question like "Agree?" doesn't spark discussion.

Examples of Discussion-Encouraging Questions

• I'm curious. Do you have a story to share about your experiences with _____? (Fill in the blank.)
• How have you benefited from ________? (Fill in the blank.)
• When was the last time you _________? (Fill in the blank.)
• What's your favorite memory of ________? (Fill in the blank.)
• Do you think there's a chance that _______? What leads you to that conclusion? (Fill in the blank.)

11. Ego Bait

I know... that's a pretty loaded term. But think about it. Influencers and industry leaders enjoy the spotlight. If they didn't, they wouldn't be influencers. Tag one or more influencers in your post and ask them to share.

12. Social Media Commerce

Social media has become increasingly more influential in consumer shopping choices. And some platforms have capitalized on this new social media trend by introducing shopping carts. Your customers can investigate and buy your products and services without ever leaving the social media platform.

Again, social media platforms want users to stay on them for as long as possible. Feel free to take advantage of the tools they offer. It's a win-win for you and the platform.

13. Humanized Brands-The Power of Authenticity

And, finally, you may have noticed this growing trend. People value transparency and authenticity in their relationships-and that ideal is spreading to how they feel about the brands they support.

The social media marketing trends of 2021 predictions from the pros indicate that your audience wants to know who you are and what you stand for. And businesses that align themselves with socially conscious themes are viewed more favourably by their customers.

Lean into yourself and let your light shine. Tell your stories. You are who you are, and there's a tribe out there waiting to meet and support you and your business!


Stop Stressing! Let us help you manage your social media. Click here TODAY for your FREE consultation! https://precisecreative.marketing/

Article Source: http://EzineArticles.com/10438759

How to Use Facebook Live for Marketing

There are so many ways to use Facebook Live to market your business. As you read these ideas, it's likely you'll think of even more ways. When you do think of ideas, write them down in a file so that you can try them out.

Host a Customer Contest

Go live and then invite your customers to go live in your group or on your page. Tell them you want to hear about how they use your product or service, and what a difference it's made for them in their lives or business. This is a great way to get testimonials that can even go viral. Whichever live gets the most likes, wins.

Host a Round Table with a Panel of Experts

Bring in some experts about your topic and host a round table. Allow viewers to submit questions in advance so that even those who watch the recorded version can get their question in. Then let the panel offer their advice on the question. You can have many questions or just one question, weekly or monthly.

Host an Open Question Hour

You can go live at any moment and let people ask questions while you're live. You can give your people a warning via email and announcement or by scheduling the Facebook Live, but you can also do them last minute.

Create Private Content for Your Group

An effective way to use Facebook Live is to create content only for your private group. Announce it on your page, market it through your email lists, and blog - but require them to join the group or membership to get the content. You can even make this another income stream.

Share a Day in the Life

You get four hours to stream, so you can host a working session where you work live while everyone can watch. You can talk about what you're doing, share with them how you do what you do, share your screen, demo what you're doing and so forth during the live stream.

Host an Open Live Critique Hour

This will work for many different niches, marketing experts, content experts, logo designers, coaches, and so forth. Invite people to be in the hot seat and get critiqued for something that you can normally fix if they hire you.

Conduct Regular Training

You can train people how to do things via Facebook Live. It doesn't matter if it's knitting, creating spreadsheets, cutting hair, doing makeup, or cooking. Think about the things you know how to do that's relevant to your audience, and show them how to do it.


Facebook users watch 100 million hours of videos on FB every day. Live video streaming connects with your audience in a way that text, images and recorded video can't. For proven tips for successful live video marketing download my free checklist at https://jonallo.com/live-video

Article Source: http://EzineArticles.com/10455532

How to Increase Facebook Engagement in 2021

Great video from LYFE Marketing sharing 7 Facebook algorithm tips to help you improve your Facebook business page, increase Facebook engagement and broaden your Facebook organic reach. Enjoy! :)

Importance of Followers and Fans on Social Media Platforms

In recent times, social media platforms have taken the market by storm. Not one or two, but there are several platforms where one can post their creative ideas like pictures and videos. Also one can follow various people there if one likes their content. Seeing that these platforms have millions and billions of users and out of the 70% of the users are regular ones, these spaces have turned into a great channel for marketing and advertising. However, it is not enough to just have great content one also will have to increase their fan following.


Who are fans and followers?

People who use a certain platform not only post their content, but also look for other people's content with whom they can connect. So when these people start following their favorite accounts religiously, they become a follower and a fan.

Just like marketing happens in the real world, one will need more fans and potential customers to follow them on social media so that they can be converted into customers. That is why it is seen that fans play the most crucial role In making or breaking an account and their creator's social media influence. These fans will only become loyal supporters, chain marketers, and customers for their followed people and business accounts.

Why followers and fans are so important?

Having a huge following on social media is important because:

• Make the brand popular: one can use social media to promote their brand, whether it is any product, service or thought. Having a huge number of followers means they can reach out to their fans and establish their offering to them.
  
  
• Create a community: many times it is not about just marketing or advertising, sometimes it is about reaching out to like-minded people. Social media can be a great platform for finding people like oneself and also it becomes easy to say what one wants and it will reach people easily.
  
  
• Increase the influence: every brand or a social media influencer needs to spread their business and for that followers and fans are the best way to go about. Usually, these fans and followers only become marketers thus spreading the brand more effectively.

Why buy fans and followers?

Now that one has noticed how much followers and fans can affect one's social media presence, whether it is an individual or a business. Therefore, other than some of the organic ways one can also buy followers for their account. Some of the benefits of buying social media fans are:

• One can grow their business instantly without having to wait for a longer period of time.
  
  
• Followers attract followers, so if one has a strong number of followers on their profile this will show the popularity and effectiveness of one's products and thus will attract more followers.
  
  
• Having more followers will influence people to visit one's website, thus increasing the website traffic.
  
  
• Having more followers means more visibility and that means more customers, all this will lead to higher revenue.
  
  
• A large number of followers will also make one look more credible and thus will give a boost to one account among other competitors.

Buying fans can be a very advantageous step for all social media people. Just like others, one can also buy tiktok fans from the tiktok star at very reasonable prices. This will help one in increasing their tiktok presence and thus make one's video go more viral.

Article Source: http://EzineArticles.com/10111695

How to Create a Buzz About Your Business

Creating a buzz about your business means that you do something to get people talking about you and your business. Today, creating buzz about your business is important, especially as there are so many people to compete with.

But, if you can set yourself apart in this way, you'll win a lot of new customers.

Send Out a Press Release

Press releases are still viable and important ways to get buzz about your business, even in this day of social media and blogging. Press releases should be sent out to your contacts every time you have something newsworthy to share.

Create and Share an Infographic

Infographics are long, pictorial graphics that tell a story about the data and information that you have. These are great ways to encourage sharing, especially if you include data that is relevant for your audience that they'll enjoy.

Release a Free eBook on Kindle

Having a book launch with a free Kindle book is a great way to create buzz. Ask the people who download the book free to give you a review and feedback, which will help move your book up on the list that Kindle recommends to people.

Create Viral Videos

While you might not be able to just willfully create a viral video, if you create regular videos that are of interest to your audience then one of them is bound to resonate enough to go viral. Videos get shared more often than text, so you're off to the right start when you create videos.

Have a Facebook Contest

Contests are great way to create buzz about your business. You can have them on Facebook, Twitter, Pinterest, your blog... however you want. Just follow the rules of the platform and make sure your prizes are relevant to your audience.

Host a Webinar

These are great ways to build your email list and get buzz about your business. A good way to do it is to ask other people to do them with you. That way you all promote to your own email lists too.

Start a YouTube Channel

A YouTube channel can be almost as good as having a television show if you plan out the content you want to do, post content on a consistent basis, and try to be as professional as possible.

Connect to a Charity

You don't want to do charitable things just because you want to create buzz. But, if there is a charity that you like, you can donate a percentage of proceeds all the time to it, or you can have yearly sales where all proceeds go to the fundraiser.



Being a business owner or entrepreneur can be overwhelming and exhausting. So how do some people seem to thrive and achieve their goals and dreams while others struggle? The answer is mindset. To start taking steps today to embrace a success mindset get a copy of my free checklist, Cultivating A Business Mindset at https://jonallo.com/mindset

Article Source: http://EzineArticles.com/10408337

13 Social Media Trends and Opportunities for 2021

Everything You Need to Know About Social Media Marketing Trends Today!

The social media world has exploded with activity, and social media trends of 2021 have shifted since the COVID pandemic onslaught. Sure, it's exciting, but it can also be overwhelming. You need to know how these shifts affect your business-and how to capitalize on them to improve your marketing strategy.

So, we're making a foray into the digital world to help you understand the social media trends and opportunities for 2021. Let's get at it!

1. Make a Connection with Live Streaming

Humans need to stay connected for personal and business reasons. When they can't do that face-to-face, technology is more than happy to step in and bridge the gap. Luckily, social media new trends have come to the rescue during this pandemic. Live streaming, a popular medium that only grew stronger in 2020, will continue to play a significant role in 2021.

People have become used to learning and exploring in live streams as they reach out to satisfy their need for social contact and engagement. So, one of our top tips based on social media trends for business in 2021...

Go live on social media at least once a week! And be sure to include a call to action that sells your audience something valuable at the end.

2. Give Away Something for Free

One of the most valuable outcomes of maintaining a social media presence besides nurturing relationships is list building. When you post on social media, you can use your call to action to build your list. Free offers help facilitate this process. Selling something valuable doesn't always mean a money exchange. Your list is gold-your treasure chest of potential new customers and sales.

People will exchange their contact information to obtain something they value. For instance, some folks don't have the time to read every word of your blog posts. A good blog article summary, or access to a hidden page on your site that provides summaries for your most significant blog posts, could appeal to some of your prospects.

Other free offers could include the following:

• Access to slides from a conference
• In-depth guides and tutorials
• Behind-the-scenes glimpses
• Free reports
• And more

3. Showcase Your Brand Personality with Video

Good news! There's still plenty of room to build your online presence, attract an audience, and build loyalty with videos. And before you say, "Really? Isn't the YouTube market saturated?", think again.

Yes, it's true. YouTube has grown exponentially and remains the top channel for video. But the doors are open for branding through personality-driven content. Your unique personality -how you communicate with your audience differentiates you and helps you stand out. So, be authentic, be you, and have fun! Use videos to find and grow your tribe!

And don't stop with YouTube. Carve out your niche on other video channels. Here's a list to get you started!

• IGTV
• Instagram Reels
• Twitter Fleets - NEW in 2021!
• Facebook
• Pinterest
• TikTok
• Snapchat

4. Stand Out on LinkedIn and Instagram with Carousels

Let's continue to roll on into 2021 social media trends in marketing with engaging, movement-focused content ideas! Why settle for static LinkedIn posts when you can jazz things up with carousels? That's right! You can create and publish entertaining slide shows! These allow you to stand out in the sea of text-based LinkedIn posts and build awareness for your company page.

Not to be confused with LinkedIn carousel ads, you publish carousel posts for free. These posts draw attention and generate interest in eye-catching, dynamic visual displays that take up more real estate in a feed. So be sure to include a clear call to action at the end!

Plus, Instagram users get a huge benefit by using carousels in their feed. If a user doesn't like the lead image and scrolls past it, the second image displays on their feed. That gives you a second chance to gain engagement.

Ideas for Content to Share in LinkedIn Carousel Posts

• Statistics, infographics, and numbers
• Frameworks and step-by-step, how-to instructions
• Actionable business tips and lessons
• Conference slides and event content
• Snippets from your blog / listicle post

5. Emails & E-news Are Still Tried and True Methods

Let your audience know when you post something new: "This blog is going viral right now!" Yes, emails and e-news are still some of the best ways to grab attention for your articles and blog posts. So, keep growing that list! Then use social media to highlight the content your audience craves.

To gain permission-based subscriber list opt-ins, use creative calls to action (CTAs) that encourage your prospect to trade their contact information for the tips, how-to instructions, and entertainment they value.

With so many new social media trends, it can be tricky figuring out how to maximize their impact. Knowing that these social media trends for business exist and knowing how to use them to augment your strategy are two distinct concepts!

Let's go over some of the ways you can use social media marketing for your business!

6. Using Links vs. Audio-Visual Content

Whenever possible, use video, images, and audio to snag attention within social media platforms rather than redirecting them to your published content. Social channels want to keep people there where they can influence them with advertisers' campaigns.

Of course, you want them to get to your content, sign up for your free giveaways, and more. Here's a simple social media trends 2021 strategy: Try using the first comment under your post to post your link!

7. Engage with Your Tribe through Social Media Comments

Respond to comments on your social media content in a timely fashion. If people take the time to engage with you on social media, doesn't it make sense to well keep them engaged? That is the point, after all!

Don't allow comments on your posts to sit unattended. When you leave your prospects languishing, you risk losing their attention altogether. If you engage with them, this encourages future engagements which lead to relationships, trust, and sales!

8. It's All About the Timing

Traffic for your social media post depends on the first 10 minutes of the hour you post the content. Tag people and get the word out to increase traffic flow, especially if it's a live-streaming event. If you conduct a live stream every week, do it on the same day at the same time every week. That way, your audience can schedule it into their activities.

Are you presenting a one-off live stream? Get the word out multiple times in advance through various channels. Post your event details ahead of time via emails, e-newsletters, and posts. If you have connections with people who support your efforts, maximize those relationships and ask them to spread the word.

9. The Power of Social Media Comments & Bookmarks

One of your responsibilities to your audience is to curate helpful content. Whatever your industry, your audience looks to you for guidance, expertise, and resources. You can't create it all, so you need to find reputable sources for content to share. Social bookmarking sites provide the means to do just that!

And as social media platforms toy with the idea of doing away with likes (e.g., Facebook, Instagram), people need to find other ways to indicate their approval of the posts they enjoyed or found helpful.

Arguably, Instagram is one of the most popular visual-centric social media trends for business and has become increasingly influential in marketing. To build brand awareness, encourage people to save your Instagram posts (instead of merely "liking" them). Use a call to action in your image and text. A simple "Bookmark this!" could be the ticket.

How else can your business benefit from these saves?

7 Benefits of Social Media Bookmarks

• Save and organize resources you want to focus on at a later time.
• Share resources with your team or audience.
• Tag (label) content for easier referencing and searchability.
• Build backlinks from social media bookmarks to your website.
• Drive traffic to your website. (People find and click on content others have saved to their bookmarking sites.)
• Promote mentions you receive from others (bookmark articles that mention you and your content).
• Take advantage of SEO. (Search engines often bring up bookmarks in their search results.)

10. Ask Questions to Encourage Engagement on Social Media Posts

Want to encourage discussions and engagement on social media? To open the door for communication, remember the power of the question. Make it interesting. It would help if you posed a provocative question that leads people to want to share their thoughts. A vague "yes/no" question like "Agree?" doesn't spark discussion.

Examples of Discussion-Encouraging Questions

• I'm curious. Do you have a story to share about your experiences with _____? (Fill in the blank.)
• How have you benefited from ________? (Fill in the blank.)
• When was the last time you _________? (Fill in the blank.)
• What's your favorite memory of ________? (Fill in the blank.)
• Do you think there's a chance that _______? What leads you to that conclusion? (Fill in the blank.)11. Ego Bait

I know... that's a pretty loaded term. But think about it. Influencers and industry leaders enjoy the spotlight. If they didn't, they wouldn't be influencers. Tag one or more influencers in your post and ask them to share.

12. Social Media Commerce

Social media has become increasingly more influential in consumer shopping choices. And some platforms have capitalized on this new social media trend by introducing shopping carts. Your customers can investigate and buy your products and services without ever leaving the social media platform.

Again, social media platforms want users to stay on them for as long as possible. Feel free to take advantage of the tools they offer. It's a win-win for you and the platform.

13. Humanized Brands-The Power of Authenticity

And, finally, you may have noticed this growing trend. People value transparency and authenticity in their relationships-and that ideal is spreading to how they feel about the brands they support.

The social media marketing trends of 2021 predictions from the pros indicate that your audience wants to know who you are and what you stand for. And businesses that align themselves with socially conscious themes are viewed more favourably by their customers.

Lean into yourself and let your light shine. Tell your stories. You are who you are, and there's a tribe out there waiting to meet and support you and your business!



Stop Stressing! Let us help you manage your social media. Click here TODAY for your FREE consultation! https://precisecreative.marketing/

Article Source: http://EzineArticles.com/10438759

Engage Your Online Readers: Have You Checked These 5 Important Tips?

Engaging your readers is critical to your online business and brand promotion.

You could be writing many blogs/articles on a daily basis and posting them on various sites hoping, to have bigger business footprints.

But, if your prospects and readers are not spending time on your pages and checking them thoroughly, you won't be able to achieve your goals.

As per a report, in 2016, while content marketing was up 300%, engagement was up just 5%.

What does it mean?

It means the common visitors aren't spending much time and leaving your pages speedily.

What's more disheartening is that even those who are spending some time checking the pages aren't spending more than 37-odd seconds.

Perhaps, the huge volume of content available nowadays is motivating them to leave your pages to check other sources. Maybe, their exposure to other media tools simultaneously is also behind the high bounce rate.

Whatever could be the reason, it's important to understand your prospects and readers well and engage them.

But how to do it? How to write engaging content?

Well, follow these 4 tips for improved engagement and better business.

1. Know our prospects & readers: Find out what they want and what their likes and dislikes are. Study their behavioural patterns. A good source of information on your prospects and readers could be the different social media sites that they could be using.
   
   
2. Have relevant supporting images: Images-- besides being good text breakers--also have the ability to convey your message in a more powerful manner. Relevant images carry your story forward and engage your readers and prospects in a nearly guaranteed way. Your brain process images faster than it processes words. So, have supporting images on your pages for better connections with your prospects & readers.
   
   
3. Have the right supporting videos: Videos could be a powerful tool to attract and engage the viewers. Having them on your pages--especially when you are planning to do instructional blog posts--could do wonders. And, hook your prospects and lead to better engagement. It will be a great idea, if, instead of having infographics, you use videos to convey your message and reach your target viewers. The good news: now with smartphones, you have a handy and inexpensive tool to shoot decent videos for your pages.
   
   
4. Use appropriate quotes by well-known personalities: Quotes are wonderful text breakers. They also lend credibility to your story and carry it forward. People trust you when you support your content with a relevant quote, by a famous & respected figure. So, use appropriate quotes that support what you are saying. Using them in italics will help. It will make your text more professional and engaging.
   
   
5. Highlight tips: People generally visit sites to get help and relief from a problem they could be suffering from. So, share useful tips--in bullet form--to better engage them and inspire them to consume your content--right from the beginning to end. It will naturally result in them spending more time on your pages, and resultantly, doing what you may want them to do.

Wrapping up, it pays to engage your readers and prospects. Have supporting and relevant images and videos to engage them in a better manner. Also, use quotes and highlight useful tips so that while the bounce rate of your web pages drops readers' engagement balloons.


https://bit.ly/2R9F5vc

Article Source: http://EzineArticles.com/10234550

Nuclear Engineer Reveals How Content Creators Can Get Insanely High Levels Of Engagement

If you're a content creator who wants to get exponentially more engagement, response, and "brand power" from your content, then this article will show you how.

Here is the story:

A few years ago, I had created a niche-based digital course designed for a small part of my audience, that didn't even come close to my other courses' sales. So after I sold it, I told my small band of customers where they could consume the content on my website, and then went about my business as usual.

But right after that, something very odd started to happen.

My little "niche" product hardly anyone bought got well over 10 times more engagement than all my most popular courses combined.

At first, I thought I must have accidentally hit some kind of "nerve" with my list. After all, I was getting several times more people consuming & completing the course, engaging with me about it, asking questions, and giving feedback than I ever got from my far more popular products. So I decided to ask my customers what it was about this particular course that was so engagement-worthy. That way, I could do more of whatever it was the next time. Much to my ego's disappointment, it had nothing to do with the quality of his course. Nor had I magically stumbled onto some kind of secret demand in my list. It was all a result of an extremely embarrassing "rookie" tech mistake that was especially humiliating for a world-renowned software developer & former Navy nuclear engineer who prides myself on my attention to detail. You see, what happened was, I had set up my product on a WordPress site and foolishly forgot to set the security permissions to protect the content from being illegally downloaded & shared. This is the first thing any responsible online marketer or software developer does. Not doing so was as negligent as an airline pilot not checking to make sure there's fuel in the tank before taking off. And it turned out my customers - being tech developers, and more software savvy than the norm - not only started downloading my content (instead of consuming it through their desktop computers as I intended)... but they knew how to easily copy that content onto their phones. That was why I was getting so much engagement, more questions asked, and lots of feedback.

However, it was not because of any "genius" on my part - but because the content was readily available on their mobile devices.

In other words:

That content was simply easier & more convenient to consume.

Naturally, I took this marketing "intel" and started making my other courses, group coaching, and trainings easier to access on a phone. And while that certainly got better results, more engagement, new back-end sales, and more overall business... it wasn't getting my content that same "feeding frenzy" kind of engagement my little niche product got. So after a little more experimenting & testing, and talking to my customers, and digging into the research about optimal learning & how the human brain wants to engage with content... I discovered another important piece of the puzzle. And what I discovered was, in order to get that elusive hyper-engagement I was chasing, it wasn't enough to simply make that content easily accessible on my customers' phones by making my sites "mobile-optimized" or "mobile responsive" or "mobile-friendly." No, in order to get those extreme levels of engagement...

That content had to specifically be delivered inside a mobile app.

What had happened originally was this:

My customers were copying the content into iTunes, YouTube, and other media player apps on their phones, and consuming the content through those apps, not their mobile phone web browsers. And this one, laughably simple change in the way I was delivering content drastically overhauled my entire business, the way my customers & clients engaged with me, and my overall sales. After that, I got obsessed with mobile learning & selling and did a "deep dive" into the subject. I began by examining research done by some of the most brilliant tech engineers at prestigious billion-dollar software, hardware, & tech companies. During this research, I found out all kinds of interesting facts I'd never heard before - including during all my years as a developer, and while creating multi-million dollar marketing, SEO, and email & website automation campaigns using some of the most sophisticated software systems on the planet.

For example, I learned:

The average person touches their phone nearly 3,000 times per day

Those same peoples' phones are always within 3-feet of them - including when sleeping, eating, driving, travelling, flying, hiking, working, waiting for appointments, exercising, walking the dog, watching TV, playing with their kids, shopping, laying awake at night plagued with insomnia, at parties, sitting in the bar, or even when in the bathroom

• 70%+ of all digital content is now consumed on mobile phones
• A whopping 92% of the time spent on a phone is in an app, NOT in a web browser
• Less than 8% of people log into a website via a web browser on their phone to consume
• courses, entertainment, or other content (which is why, for example, Facebook course completion rates are an abysmal 4% on average) - yet web-based browsers and desktop apps are still how the vast majority of businesses deliver their content
• Well over 600,000 websites are created per DAY, creating armies of competition in the marketplace, while only around 60,000 mobile apps are published in the Apple & Google Play stores per MONTH (and roughly 1/3 of those are just updates, not brand new mobile apps) where there is dramatically less competition
• All of which means, hardly anyone in any niche or in any industry is offering their content on a legitimate mobile app... even though that is where all your clients & customers are going, where they want to consume & engage with content, and most importantly... where they clearly prefer to buy your content.

What exactly does all this mean for you?

It means if you are one of the few businesses who delivers and sells your content in a legitimate mobile app (and not just a "mobile-optimized" site or a cheaply made desktop app pretending to be a mobile app)... where your clients & customers already are, and where they prefer to consume and pay for content... you automatically have a huge, "built-in" advantage over all the businesses who don't have a mobile app. Much like early website adopters had a huge built-in advantage over businesses who did not have a website.

And that's just for starters.

I also quickly realized the importance of a business having your own app developed, instead of relying on & sending your customers & clients to iTunes, YouTube, Facebook, Vimeo, or any other company's mobile app platform to deliver your paid or free content. That way, you can stop sending your hard-won customers to those companies and their "worlds" - with all the distractions, 3rd party ads, privacy breaches, de-platforming, and where your competitors are always battling it out with each other for attention. And instead, you can send your customers, clients, & leads to YOUR world, where there's no competition, and where you're the only one they are paying any attention to while they are inside your app.

There were many more lessons I learned during this time as well.

But for content creators specifically, here they are summed up:

1. Put your content in a mobile app to make it easier to consume
2. Get your own app developed
3. If money is an object (having an app developed can cost between $50,000 and $125,000) find what's called a "Container App"

These are apps within a mobile app another company has created specifically for businesses who can't afford their own mobile app, but still want the power a mobile app can give your content and your business.

Here is how they work:

A company selling a container app has it listed in the Google Play & Apple stores. And you are able to have a mobile app presence of your own "within" that app, along with all that company's other customers. It's still your app (inside the container app), but you just won't have your own app in the app stores. That means, what you sacrifice in the ego-boost and visibility and rankings of having your own app in the app stores, you make up for in having one small monthly price and letting the company selling access to their container app worry about keeping it compliant, updated, and maintained behind the scenes for you.

Whatever the case, take a serious look at mobile app technology.

If you can afford to build your own, that is ideal.

But if money is an issue, search out one of the many container apps available. Then put your content inside there, and watch what happens to your engagement, sales, and response. If your experience is anything like mine and thousands of other content creators, I think you will be quite happy with the results.

I've recently taken my background as a former Navy nuclear engineer, and as an enterprise-class software developer, API-level marketing automation specialist, & entrepreneur who's built multiple million-dollar business operations... and rolled them into a single affordable container mobile app called:

"Learnistic"

You can publish your content in any form, and put it inside a platform you can control the branding and the look and the feel of. It also seamlessly integrates with your front & back-end marketing (websites, email, etc). And it can also give your business and your brand built-in prestige, class, and credibility.

Use the URL below to get a free test drive where you can see what it looks like with your branding, load it up with some content, and make it your own - as well as play with it, impress your colleagues & peers with it, and get completely comfortable with it before spending even a single penny.

To get your free test drive go here:
https://www.Learnistic.com

Article Source: http://EzineArticles.com/10399277