Using Pinterest For Product Promotion

Pinterest is built for product promotion, especially if your product is a physical product. However, it can work for digital products too. You just need to find a way to be super-visual regarding your digital products and how they help your audience.


Build Your Audience

If you want to sell on Pinterest, the best way to do that is to build your audience. Try to put up valuable content for your audience on a consistent basis. Incentivize them to follow you, engage, share and save your content.

Keep Track of the Calendar

Every day there is a holiday somewhere. Depending on who your audience is and what they like, you can use your calendar as a guide to when to promote something. For example, if your product is not really gift-giving material, you may want to promote right before or after a gift-giving holiday instead of during it.

Create a Theme

Another way to develop inviting pinboards is to consider creating a theme for every single promotion that you do. For example, if you sell digital self-help titles, you may want to promote one about love before Thanksgiving, and one about organization before spring-cleaning time. Themes help a lot with content creation. Work about 90 days in advance based on the calendar and you'll see real progress happening.

Remind People about What's Popular

If you already have some best-selling items, create a pinboard all about the best-selling items that you offer. This is a great way to ask buyers to share things about their purchase for a collaborative board.

Create Shop and Look Pins

When you have a business account, you have a lot of opportunities to create easier ways for your audience to shop. This feature puts a red dot on the items in your images that are available to buy, and visitors can click through and buy from there.

Add Rich Pins

Additionally, Pinterest offers rich pins to business accounts. These pins provide a way for you to show additional information to your viewer about the topic. You can use one of four types of rich pins including app, product, recipe, and article.

Promote Your Pins

You can also promote your pins, and this is a great thing to do if you're new. It's a good way to build your audience and get more views. It's not very expensive either. It's about the same price as Facebook Ads, which are also a very good deal.

Hire Influencers

Another way to ensure that your products are seen and purchased is to work with influencers. Remember, a good influencer doesn't have to have a huge audience. They just need a small audience of dedicated fans to be successful.



Pinterest has become a major player in the social media universe. With over 150 million active monthly users, Google is paying more attention to Pinterest, which means you can boost your search engine rankings and enjoy free, targeted traffic by hopping on board this social media super-brand. Get your free Pinterest marketing checklist at https://jonallo.com/pinterest

By Jon Allo, Article Source: http://EzineArticles.com/10116837

RETHiNK Planner Review: The Daily Planner to Help You Achieve Your Goals

Disclaimer: This post may contain affiliate links. As an Amazon Associate, I earn from qualifying purchases.

Today I want to introduce one of my absolute favourite tools I've been using over the last 3 months: The RETHiNK Planner! 

This is a daily planner designed to help you achieve your goals by keeping you motivated, focused and accountable to keep you on track to achieve your goals. I tried journaling before as I had heard of the benefits it brings many times. But it never quite stuck with me. I used to do it for 2 weeks and then stop again for a month, then try to start again and so on. The RETHiNK Planner is the first daily planner I've been using consistently for 136 days now! And I still love it!!

Each planner is designed to be used for 1 quarter of the year. The first few pages help you get your vision of your dream life on paper and convert it into long-term 10-15 year goals. Then you can break them down into yearly, quarterly, monthly and weekly goals. Once you've set the goals you want to achieve, you can start tracking your daily progress.

There is a section in the planner to write down your goals every day. This serves as a great reminder of what you want to achieve and will give you more focus every day.

In order to achieve any new goals, we have to develop new habits that will help us get there. So the next section in the planner is dedicated to tracking any habits we want to develop. Some of mine are for example: writing in my daily planner, doing at least 1 thing each day for my business, meditating, doing yoga etc.

After that, you can list your Must-Do's for the day. This is the most important bit for me as this really helps me stay focussed or re-focus quickly on what I need to do if I get distracted throughout the day. Just one glance into my planner is enough to put me back on track. :)

Then there is a section called 'Daily Diary' where you can write down anything that happened and reflect on your day.

Further down there is space to record any tasks you might have missed and need re-scheduling.

And then there is even more room to jot down your learnings, big wins and anything you are grateful for on that day.

At the end of each week, there is a section where you can review your week and plan for the next one. The same goes for the end of each month and each quarter where you can then set your goals for the next quarter.

Little details I love:

• The field for tracking my sleep
• The sun and moon symbols to indicate which sections should be completed in the morning and which ones in the evening. This works really well for me. But I also know people who fill their planner in only in the morning or only in the evening. Just try out which way works best for you. :)
• A new motivational quote at the bottom of each page.

The only downside I could find is the price - with £29.99 (around $41) it's not cheap for a planner. 

But for me personally, this is the best one I've ever had and is well worth the investment. I could really tell the difference in my performance and results once I started using it! 

You could opt for their bundle of 4 planners (which will last you for a year) to get them a bit cheaper (£24.99 or around $34 per planner). They do this beautiful RAINBOW collection with lovely vibrant colours which you can see on the side or you could opt for the elegant ORIGINAL collection!

If you decide to get one, I would love to hear about your experience with it. Please let me know in the comments. :)

You can find all the different versions on Amazon via the links below: 

The single planner in different colours 👉 here 👈

Bundle in the vibrant RAINBOW Collection 👉 here 👈

Bundle in the elegant ORIGINAL Collection 👉 here 👈

5 Tips To Profit From Pinterest Ads

Are you using Pinterest to promote your brand? If you are, you're tapping into over 250 million monthly active users. But are you certain that this image-based social media powerhouse it's helping to drive more traffic and profit?

Are you looking for ways to increase traffic to your site and help you generate more revenue? These five tips will help you generate more profit from this popular site.

1: Set SMART Goals

Set specific, measurable, achievable, relevant, and time-limited goals. Start by figuring out what you want to achieve and when you want to achieve it.

For instance, do you want to increase your followers to 200 by the end of the quarter? Or do you want your Pinterest ad to generate at least 100 downloads by the end of the month? Being specific gives you a goal to achieve, and it helps you to focus on using the right Pinterest marketing tools. Also, it makes it easier to track your success.

2: Consistency

Remember, if you pin too little, people will lose interest in you. And, if you pin too much, you risk overwhelming your audience and they're likely to unfollow you. Pin at least 10-12 pins per day to appear frequently in your follower's search results and feeds.

Also, consider the time of day you're pinning. The peak time is between 8 and 11pm on weekends. These are great times to put out your pins and tweak later depending on the insights on Pinterest marketing tools.

3: Promotion

Don't stop your promotion at Pinterest. Promote your pins on other social media platforms to generate traffic and increase followers.

4: Re-Pinning

Re-pin others' pins to gain an audience and generate more revenue. Pinterest is a social platform, so one of the best ways to get people to re-pin your pins is by being active. Pin others' pins, especially those with a target audience similar to yours. They'll notice you and even follow your boards.

5: Create Contests and Sell Your Own Products

Do you want to sell your products on Pinterest? Then, create contests. These are popular and they'll help you earn money.

Most businesses use contests to get people to engage with their brand. So if you do them properly, you'll trigger people to think about and talk about your brand. But be aware that contests can also make people add pins they aren't interested in. Sometimes pins from contests can feel irrelevant and spammy if they are done wrong.

Pinterest has become a major player in the social media universe. With over 250 million active monthly users, Google is paying more attention to Pinterest, which means you can boost your search engine rankings and enjoy free, targeted traffic by hopping on board this social media super-brand. Get your free Pinterest marketing checklist at https://jonallo.com/pinterest

By Jon Allo, Article Source: http://EzineArticles.com/10153182

Pinterest for Business - Does It Make Sense For Your Niche?

A lot of people just assume that Pinterest does not make sense for your business. Specifically, if you are a man, you might just stay clear completely of Pinterest. Well, you might be making a big mistake.

When people think of Pinterest, odds are they are thinking of recipes, home decor or some type of arts and crafts. There's a lot more when it comes to Pinterest. There are pins and boards that cover a wide range of topics.

For example, think of a topic you would never think would be even considered. For example, let's take fantasy football. After doing a quick search on Pinterest for "fantasy football" you might be shocked to find out there is actually some fantasy football content out there. Most of it is geared toward fantasy football draft parties, but still, there is some content out there.

Now if you have an account on fantasy football do you want to spend a lot of time with Pinterest for business? Probably not, but this was just to make an example of the diversity of content that's on Pinterest.

Another example of something you might not expect to be on Pinterest is video gaming. For instance, you can find a great deal of content on Nintendo Switch, XBox, PlayStation and more. A lot of it has to do with the art side of gaming and DIY projects to create cases for your systems and things like that but still, there are a lot of topics on Pinterest you can target, even if you have a video gaming blog.

So how do you know if your niche is something that makes sense for taking to Pinterest? Well, one way, obviously, is to search on their site and see what type of content exists on the platform already.

Another method is when you are typing search phrases on the Pinterest site, type slowly and see if the predictive text suggests related topics to finish your search. This serves as an indicator that shows people are actually searching for these words or phrases on there. If you get several different words to finish what you are typing that is a great sign that you are on the right track to targeting something people get on Pinterest for.

So what are you waiting for? Take action! Many people get thousands of page views to their website a day and all of it from Pinterest.



So you're ready to stop waiting around and take advantage of the massive Pinterest traffic out there?

Click here to get started with Pinterest Marketing: https://www.seosorcerer.com/getting-started-with-pinterest-marketing/

Article Source: http://EzineArticles.com/10294249

Seven Surprising Places You're Using Copywriting (And You Probably Don't Realize It)

When you hear the word "copywriting" do you immediately think of long sales pages, squeeze pages, and unwanted bulk mail?

You're not alone in that thinking, but the fact is, copywriting is more than just sales messages. In fact, as an online business owner, most of the content you produce could be called copywriting at least in some sense. After all, if you're creating content with the ultimate goal of selling something, that is by definition copywriting.

1-Facebook

Sure we all like to hang out on Facebook and chat with friends, catch up on the latest funny videos, and enjoy a mindless "quiz" or two. But for coaches, Facebook is much more than that. It's a place to connect with potential clients, and that means that when you're sharing your latest blog post or program with your business friends, you have to keep good copywriting in mind.

2-LinkedIn Profile

What makes you stand out from the other coaches in your niche? Your LinkedIn profile is where you share what makes you the best person to solve your ideal client's problems. It's where you shout about your credentials and let your ego run the show. Think of your LinkedIn profile like a resume, and be sure to list your most impressive credentials.

3-About Page

Here's your chance to have some fun while blowing your own horn. It's important to know that the about page is often the most visited page on a website, so it's a critical piece of your overall brand and message. The purpose of your about page is to entice people to want to learn more about your services, so be sure to include a call to action on the page.

4-Blog Posts

All blog posts have a job to do. Maybe they're meant to lead your reader to a sales page. Perhaps you're asking for readers to subscribe to your mailing list. Maybe your blog post is designed to start a conversation. Or maybe it's just sharing great content and inviting readers to learn more by clicking on related posts. Whatever the job, it's copywriting that entices your reader to take that next action.

5-Twitter

One hundred and forty characters is precious little space for creating compelling content, yet that's exactly what you must do if you hope to use Twitter as part of your overall marketing strategy. Think of tweets like email subject lines, and craft them to convey as much information as possible while still enticing readers to take action.

6-Graphics

If you are using graphics for posts on social media platforms (think Instagram, Facebook, Pinterest), you should be conscious of the copywriting there also. It's just called "short copy" and it's still important to make it effective, especially because it's even shorter than a tweet. And of course you may have other copy that goes along with the graphic.

7-Email

Whether you're sending an email about a new product or service or simply letting readers know you have a new blog post up, your email definitely qualifies as copywriting. In fact, even the personal emails you send to prospective clients contain what we would call copywriting.

The fact is, copywriting is everywhere in your business, from your sales pages to your invoices. Whenever you ask a reader to take some action, you're writing copy, and the more comfortable with the idea of it, the better (and more natural) you'll become.


About the Author: Jeannette Koczela, Founder of the International Association of Professional Life Coaches, provides business and marketing resources, tools, and training life coaches so that they can run their business more profitably. Download the free "Essential Coach Kickstart Business Guide" HERE: http://iaplifecoaches.org/guide, and get weekly tips, strategies, and guidance on how to create a thriving coaching business.

Article Source: http://EzineArticles.com/10389053

How Digital Marketing Will Change in 2021

Some very interesting thoughts from Neil Patel about Online Marketing in 2021 - what has changed and what to look out for! 

What Is Your Online Social Media Presence?

Your online presence is one of the most important ways to market your business to the world. It honestly doesn't matter whether you have a strictly online business or a bricks and mortar business, using social media is a great way to get the word out about your business and to establish your identity online.

Ensure that Your Brand Matches Throughout

While each social media network has its own personality, your brand is always your brand. You should keep your brand the same, but adjust it slightly to fit in with the personality of the platform. But don't change it too much because you want your audience to recognize you and interact with you.

Keep Your Profile Updated and Complete

Social media networks are always changing so a complete profile today will be incomplete tomorrow. Keep it up-to-date by checking it often, updating the things you have changed, and adding in information as the platform creates new ways for you to share.

Be Consistent with Your Posts

One of the keys to making social media work for you to build your online presence, is putting up regular posts and updates. For example, if you have a blog post you want to share, set it up to share twice in the day instead of only once.

Become an Expert on One or Two Platforms

You can't be everyplace and do it well, so choose one or two platforms where your audience likes to hang out, and become an expert at those systems. You'll do yourself a huge favor. Take it easy and become an expert of one or two.

Develop Content Specific for Each Platform

You don't want to rehash the exact same content in the exact same words on each social media network. For example, when you share a blog post you wrote promoting your widget, you want to share it with a special blurb for each different network.

Engage with Others

Don't forget to talk to people on each network. Answer questions, share your knowledge, and interact and engage with them. Social media is supposed to be social. Automation is fine, but you do need to answer people and talk to people in real time, too.

Share Other People's Updates

When someone shares something important that your audience will find interesting, share it. The people you share and congratulate and interact with will do the same for you. Plus, it's another form of content that can help establish expertise.

Join Groups

Most social media networks right now have some forms of groups that you can join. Even Pinterest has group pin boards that you can join. Joining these, then interacting with the people, is a great way to network and get known better.


Although everything about Facebook isn't perfect, it's still the biggest social network and they want you to succeed using their advertising platform. This just makes sense. If you achieve your business goals while spending money on Facebook advertising, you're likely to use that marketing practice again in the future. To learn how to make your Facebook marketing successful and profitable, download my Free Checklist, Successful Facebook Ads at https://jonallo.com/FBads

By Jon Allo, Article Source: http://EzineArticles.com/10408331 

How to Do Marketing With a Low Budget

Marketing your business online inexpensively is a real possibility. You can practically market your business for free if you know what to do.


Content Marketing

This is one of your most important marketing weapons in your arsenal. In fact, you'll use content for all types of marketing including every inexpensive way mentioned below. Content is needed that sells, educates, engages, informs and excites. You need content for all aspects of marketing - up to and including customer relations.

Social Media

Social media like LinkedIn, Facebook, Twitter, Pinterest and Instagram all have a place in your online marketing endeavours. Well, they might. You have to determine which social media networks will work for you and it will depend on your niche and your audience. Where do they hang out? Be there.

Blog Often

Blogging is a big source of traffic and in some instances the only source of traffic for many website owners. It's a great way to get the message out to your audience while not spending much money. It can take time to get used to doing it, but writing a post a day can help gain momentum. But you also want to consider doing longer blog posts, less often, to get results.

Remember SEO

If you are not familiar with SEO (search engine optimization), it's important to learn. SEO changes constantly and is how you optimize your website for search engines. There is both on-page and off-page SEO that you can do for your business.

Perfect Your Website

Your website is your storefront, and even if you have a bricks and mortar storefront, your website is the storefront your customers will likely see first. If it doesn't look great, why would anyone purchase from you?

Join Relevant Communities

Communities are a great way to get your name out there. There are communities you can join on Facebook and LinkedIn, as well as self-hosted and owned "inner circles" and mastermind clubs that you can join. They can help you get known as an expert, as well as help you get more links to your website.

Get Listed

There are directories that are free or inexpensive that you can join to help market your business. Ensure that the directory is niche-oriented and that it is run by a reputable person so that you are listed with other reputable business owners. You don't want to be on a list that is associated with spam. Your local chamber of commerce is one such list that you can get on for the price of your membership.



Every successful entrepreneur has made mistakes in their business at some time or another. It's all part of the learning process. Although mistakes are going to happen, you can avoid a number of common marketing mistakes. Download my free checklist, The 10 Most Common Marketing Mistakes at https://jonallo.com/mistakes

Article Source: http://EzineArticles.com/10413221