Seven Surprising Places You're Using Copywriting (And You Probably Don't Realize It)

When you hear the word "copywriting" do you immediately think of long sales pages, squeeze pages, and unwanted bulk mail?

You're not alone in that thinking, but the fact is, copywriting is more than just sales messages. In fact, as an online business owner, most of the content you produce could be called copywriting at least in some sense. After all, if you're creating content with the ultimate goal of selling something, that is by definition copywriting.

1-Facebook

Sure we all like to hang out on Facebook and chat with friends, catch up on the latest funny videos, and enjoy a mindless "quiz" or two. But for coaches, Facebook is much more than that. It's a place to connect with potential clients, and that means that when you're sharing your latest blog post or program with your business friends, you have to keep good copywriting in mind.

2-LinkedIn Profile

What makes you stand out from the other coaches in your niche? Your LinkedIn profile is where you share what makes you the best person to solve your ideal client's problems. It's where you shout about your credentials and let your ego run the show. Think of your LinkedIn profile like a resume, and be sure to list your most impressive credentials.

3-About Page

Here's your chance to have some fun while blowing your own horn. It's important to know that the about page is often the most visited page on a website, so it's a critical piece of your overall brand and message. The purpose of your about page is to entice people to want to learn more about your services, so be sure to include a call to action on the page.

4-Blog Posts

All blog posts have a job to do. Maybe they're meant to lead your reader to a sales page. Perhaps you're asking for readers to subscribe to your mailing list. Maybe your blog post is designed to start a conversation. Or maybe it's just sharing great content and inviting readers to learn more by clicking on related posts. Whatever the job, it's copywriting that entices your reader to take that next action.

5-Twitter

One hundred and forty characters is precious little space for creating compelling content, yet that's exactly what you must do if you hope to use Twitter as part of your overall marketing strategy. Think of tweets like email subject lines, and craft them to convey as much information as possible while still enticing readers to take action.

6-Graphics

If you are using graphics for posts on social media platforms (think Instagram, Facebook, Pinterest), you should be conscious of the copywriting there also. It's just called "short copy" and it's still important to make it effective, especially because it's even shorter than a tweet. And of course you may have other copy that goes along with the graphic.

7-Email

Whether you're sending an email about a new product or service or simply letting readers know you have a new blog post up, your email definitely qualifies as copywriting. In fact, even the personal emails you send to prospective clients contain what we would call copywriting.

The fact is, copywriting is everywhere in your business, from your sales pages to your invoices. Whenever you ask a reader to take some action, you're writing copy, and the more comfortable with the idea of it, the better (and more natural) you'll become.


About the Author: Jeannette Koczela, Founder of the International Association of Professional Life Coaches, provides business and marketing resources, tools, and training life coaches so that they can run their business more profitably. Download the free "Essential Coach Kickstart Business Guide" HERE: http://iaplifecoaches.org/guide, and get weekly tips, strategies, and guidance on how to create a thriving coaching business.

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How Digital Marketing Will Change in 2021

Some very interesting thoughts from Neil Patel about Online Marketing in 2021 - what has changed and what to look out for! 

How to Do Marketing With a Low Budget

Marketing your business online inexpensively is a real possibility. You can practically market your business for free if you know what to do.


Content Marketing

This is one of your most important marketing weapons in your arsenal. In fact, you'll use content for all types of marketing including every inexpensive way mentioned below. Content is needed that sells, educates, engages, informs and excites. You need content for all aspects of marketing - up to and including customer relations.

Social Media

Social media like LinkedIn, Facebook, Twitter, Pinterest and Instagram all have a place in your online marketing endeavours. Well, they might. You have to determine which social media networks will work for you and it will depend on your niche and your audience. Where do they hang out? Be there.

Blog Often

Blogging is a big source of traffic and in some instances the only source of traffic for many website owners. It's a great way to get the message out to your audience while not spending much money. It can take time to get used to doing it, but writing a post a day can help gain momentum. But you also want to consider doing longer blog posts, less often, to get results.

Remember SEO

If you are not familiar with SEO (search engine optimization), it's important to learn. SEO changes constantly and is how you optimize your website for search engines. There is both on-page and off-page SEO that you can do for your business.

Perfect Your Website

Your website is your storefront, and even if you have a bricks and mortar storefront, your website is the storefront your customers will likely see first. If it doesn't look great, why would anyone purchase from you?

Join Relevant Communities

Communities are a great way to get your name out there. There are communities you can join on Facebook and LinkedIn, as well as self-hosted and owned "inner circles" and mastermind clubs that you can join. They can help you get known as an expert, as well as help you get more links to your website.

Get Listed

There are directories that are free or inexpensive that you can join to help market your business. Ensure that the directory is niche-oriented and that it is run by a reputable person so that you are listed with other reputable business owners. You don't want to be on a list that is associated with spam. Your local chamber of commerce is one such list that you can get on for the price of your membership.



Every successful entrepreneur has made mistakes in their business at some time or another. It's all part of the learning process. Although mistakes are going to happen, you can avoid a number of common marketing mistakes. Download my free checklist, The 10 Most Common Marketing Mistakes at https://jonallo.com/mistakes

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