How Digital Marketing Will Change in 2021

Some very interesting thoughts from Neil Patel about Online Marketing in 2021 - what has changed and what to look out for! 

What Is Your Online Social Media Presence?

Your online presence is one of the most important ways to market your business to the world. It honestly doesn't matter whether you have a strictly online business or a bricks and mortar business, using social media is a great way to get the word out about your business and to establish your identity online.

Ensure that Your Brand Matches Throughout

While each social media network has its own personality, your brand is always your brand. You should keep your brand the same, but adjust it slightly to fit in with the personality of the platform. But don't change it too much because you want your audience to recognize you and interact with you.

Keep Your Profile Updated and Complete

Social media networks are always changing so a complete profile today will be incomplete tomorrow. Keep it up-to-date by checking it often, updating the things you have changed, and adding in information as the platform creates new ways for you to share.

Be Consistent with Your Posts

One of the keys to making social media work for you to build your online presence, is putting up regular posts and updates. For example, if you have a blog post you want to share, set it up to share twice in the day instead of only once.

Become an Expert on One or Two Platforms

You can't be everyplace and do it well, so choose one or two platforms where your audience likes to hang out, and become an expert at those systems. You'll do yourself a huge favor. Take it easy and become an expert of one or two.

Develop Content Specific for Each Platform

You don't want to rehash the exact same content in the exact same words on each social media network. For example, when you share a blog post you wrote promoting your widget, you want to share it with a special blurb for each different network.

Engage with Others

Don't forget to talk to people on each network. Answer questions, share your knowledge, and interact and engage with them. Social media is supposed to be social. Automation is fine, but you do need to answer people and talk to people in real time, too.

Share Other People's Updates

When someone shares something important that your audience will find interesting, share it. The people you share and congratulate and interact with will do the same for you. Plus, it's another form of content that can help establish expertise.

Join Groups

Most social media networks right now have some forms of groups that you can join. Even Pinterest has group pin boards that you can join. Joining these, then interacting with the people, is a great way to network and get known better.


Although everything about Facebook isn't perfect, it's still the biggest social network and they want you to succeed using their advertising platform. This just makes sense. If you achieve your business goals while spending money on Facebook advertising, you're likely to use that marketing practice again in the future. To learn how to make your Facebook marketing successful and profitable, download my Free Checklist, Successful Facebook Ads at https://jonallo.com/FBads

By Jon Allo, Article Source: http://EzineArticles.com/10408331 

How to Improve Your Content Marketing

Improving your content can grow your email list, because it gives more opportunities for your audience to sign up. Plus, you will be giving them a reason to sign up by delivering excellent content that's targeted toward their needs.

Add Multiple CTAs

Don't just put a box on the right side-bar asking for people to sign up for your newsletter. That isn't enough. Now you need to add CTAs in numerous areas to get their attention and increase sign-up rates. Put one under each post, on the right side-bar, in a lightbox and inside content with content upgrades.

Create Content Upgrades

A terrific and effective way to get more sign-ups is to be more specific by adding content upgrades to the content you offer free. You can do this within a blog post, within articles you publish on LinkedIn, and as a guest writer. A content upgrade is information that helps clarify and make the content the audience is reading more useful. For example, a free MS Excel chore chart template with an article on how to get your family to share chores would make an excellent upgrade.

Cross-Promote Your Content

When you publish content anywhere, have a plan on how you'll promote the content across all channels. This makes your content better because it looks more cohesive. For example, if you write a blog about eating less sugar, you might share recipes on Pinterest that use less sugar, and videos of recipes on Facebook that use less sugar too.

Tweak Titles

If your content is not getting clicked on, you can't get sign-ups. So, make sure your titles are compelling enough to get people to click through. Don't trick them, though. Be straightforward but clear about what's inside the content with the titles.

Remember to Add Appropriate Headers

When people read online, they need a lot more white space than when reading on paper. Add headers that tell them what's inside the next paragraph so that they can be propelled to keep reading more.

Use the Right Keywords

If you're not sure what good keywords are, study more about the proper use of keywords so that you can improve SEO. Search engine optimization is important for building your list because that's how people will find your content in a search.

Use a Lightbox Pop-Up to Gate Your Content

You don't want to turn readers away, but you do want to maximize the potential of the viewer signing up. Add a lightbox pop-up to your website so that it waits a bit, then pops up asking for a sign-up to continue reading. Make it optional so that they can X out of it if they don't want to sign up.

Deliver on Your Promises

When people do sign up, remind them of where they signed up, why they signed up, and what you will be sending them. Then deliver on those promises. More people will want to open your email messages if they find them valuable.



When you write and manage your content correctly, it will make your life easier and your business grow. To discover how the most successful online entrepreneurs plan, create and deliver great content, download my free checklist, The 5 Step Content Strategy, at https://jonallo.com/contentplan

by Jon Allo, Article Source: http://EzineArticles.com/10438264

How To Scale Content Creation

Scaling content creation enables you to get the most out of the content that you spend money, time and resources on. Plus, it allows you to pad that with other people's content to bring to your audience a plethora of content that adds value to them and helps them to make purchase decisions.

Use Curated Content
Collect content that you believe your audience will be interested that you did not write. Include content that is about your niche and other topics you feel that your target audience will find educational and valuable.

Share curated content

Be sure to share this content in order to keep your audience engaged and informed. The great thing about curated content is that it enables you to participate in discussions across the web. It adds interest of your brand by those authors and allows you to impress your audience.

Know your niche

To properly curate content it's important that you understand your own brand and niche enough to choose the right content to curate. Plus, it's important to always give the right attributions and credit to the original author.

Repost Original Content
It costs a lot of money, time and effort to create content for your niche. You need content for everything, and every platform and every form, and you need it on a regular basis. If you're not repurposing and reusing some of your content, you're not getting the most out of your investment.

Share more than once

Sharing new content on social media needs to be done more than once to ensure it gets maximum views. With the way social media works, on a feed system it is likely only a very small percentage of followers, or likes, will see the share more than once, or even once.

Use older content

Alternatively, if an issue comes up that the old content piece answers then go ahead and share it again, even if it's months old. It's also okay to update the content first to be more relevant if any part of the original piece is out of date. As long as the content is relevant, original, and makes sense at that time, share away.

Use Multiple Platforms
You probably are part of many different online communities and networks - Facebook, Twitter, Pinterest, Facebook groups, forums, groups and so forth. Make sure to take advantage of this fact. If you find a fresh way to share the same content throughout all these platforms then you can share the same content.

Edit for network personality

The important thing to do here is to be sure to craft each message a little differently for each network. For example, you might want to share the content in a more visual way on Pinterest than you do on Twitter.

Use different formats

A blog post becomes a slide share, becomes a video for YouTube, and becomes a podcast for iTunes. It really is that simple to reuse your content. After all, the format doesn't change the research you've already done. You're just changing the format and sometimes the mood of the research to participate on multiple platforms.



When you write and manage your content correctly, it will make your life easier and your business grow. To discover how the most successful online entrepreneurs plan, create and deliver great content, download my free checklist, The 5 Step Content Strategy, at https://jonallo.com/contentplan

Article Source: http://EzineArticles.com/10344337

Content Marketing: 9 Steps to Successfully Market Your Business With Content

One big barrier to getting sales is not creating enough of the right content on a consistent basis, to help your target audience understand why they should hire you.

Content marketing has been shown to be one of the most effective methods of growing audience engagement, developing your brand presence, and driving sales.

Why is content marketing important?

When you don't share content regularly, your audience can either forget about you or not put their trust in you---or both.

According to Hubspot.com...

"Content marketing is important because it answers your audience's questions. With content marketing, you can build trust with your audience, improve conversions, connect with your customers, and generate leads. Additionally, in today's age, customers expect high-quality, consistent content from their favorite brands... Consistent, high-quality, and engaging content impacts audience decision-making more than any other technique."

Content is how you do that and so many coaches lack the focus necessary to create and plan out content strategically.

Content marketing is absolutely vital, but if you don't have a system for creating it, you're wasting your time. So, here's something that may help - nine steps on how to create content for your business.

Step 1- Commit to Regular Content Creation: You need to commit to creating content regularly. That's because, if you want to be viewed as an expert, you need to be showing up like clockwork. Also because search engines like to see content produced on a regular basis. So, consistently produced content is key.

But, in order to do that, you will first need to decide what kinds and forms of content you want to create---based on the needs of your target market.


Step 2- List Your Promotions: Decide on what you will be launching and/or promoting in the next 6-12 months, and when you will promote them, so you can plan out the big events first. Space them out so it doesn't look like you're promoting too often, or back to back. Then add smaller promos such as existing products/programs, other people's affiliate products, and lead magnets.

Step 3- Market Research: In order to be found through the search engines, your content always needs to use keywords that pertain to your niche. Find out what your target market is searching for by using common sense. What keywords and phrases would you search for to find you? Then create a list of these keywords and phrases to be used in your content. You can also take those keywords and plug them into a keyword or search tool to find other related keywords and phrases that people are using. Google, for instance, does this at the bottom of its search pages, under the heading "People Also Ask...".

Other market research to find out what content your audience is engaging with, includes looking at: trends in your industry, popular blog posts, videos, podcasts and best-selling, related books, on your niche topics. You can also visit forums and online groups based on your topic to see what people are discussing regarding your topic, and what words they are using.

Step 4- Create an Idea Bank: From your research, you'll have a much better sense of which topics will be most interesting and compelling for your audience. You can now collect your ideas into an "idea bank." This can act as a repository for content ideas that you can pull from well into the future. But, since content creation is ongoing, resupplying your idea bank should also be ongoing. Some of your ideas can come from the topics discussed in forums, questions that people ask, keyword phrases they are using, and excerpts from your own products.

Step 5- Choose a Calendar: Find a calendar that fits your needs (there are many free ones online). Use it to designate which topics you will use for the next 6-12 months. This may seem like the easiest step, but in fact it can be the hardest. That's because you have to integrate content topics with your projected events, launches, promotions---and, all the while, keeping in mind what will get the best bang for your buck in terms of using your content to build your audience and make sales.

Step 6- Schedule Creation Time: Now that you have your content topics, the next step is to schedule time on your to-do calendar to actually create the content. Designate regular blocks of time to write your content. How often, and how much time per block, will depend on whether you want to do it weekly, monthly, or quarterly.

For example, say you decide to post one piece of content per month, and you want to do the work on it quarterly. You know from experience that it takes about 2 hours to create one piece of (monthly) content. Then every 90 days, you'll need to schedule out 6 hours of time to create your content for that quarter. You may be the sort that wants to schedule doing it all at once---like a day or weekend---or, maybe, in blocks of two hours, 3 days in a row. Or, you may feel more comfortable spreading it out more. Whatever works for you!

Step 7- Produce Your Content: Use your scheduled time to produce your content for at least the next 30-90 days. By keeping your business goals (and mission) in mind when writing content, you'll be able to create the content most relevant to your audience and most lucrative to you. Make use of different formats for your content. For example, you may write a blog post for your monthly newsletter, and then turn it into a video or podcast to distribute later in the month.

Step 8- Optimize: Once it's done, make sure that your content:

• Has the right balance of serving (80%) and selling (20%) - value vs. sales pitch.
  
  
• Is optimized with relevant keywords and phrases.
  
  
• Balances the various types of content you share, such as, educational, entertaining, inspirational and promotional.

Balance is key to content effectiveness. Perhaps the greatest advantage of your content calendar is that it gives you the big picture. You can see whether you're following the "80/20 rule" of free versus promotional content, used by most successful marketers. And, because you can see the "what and when" plan for all your content, you can ensure that you have a good balance of various types of content and, thus be able to create a professional impression for visitors to all your online resources.

Optimize each blog post, social media post, and video with pertinent keywords and meta descriptions for blogs.

Step 9- Create a Standard Operating Procedure (SOP): Once you've gone through the process of creating your content, now it's time to write down the steps you went through to do it. Make a separate list of instructions for each content form and platform, even if the steps are largely similar. This list helps you create a coherent look, and it ensures you follow all needed steps every time you post.

And, as your business grows, your SOP will be essential for cutting down the amount of time needed to train a new team member.

So that's the 9 steps to basic content creation. If these steps are enough, that's great---go do it! But in case you need more help figuring out how to find the time, come up with the topics, and/ or create a plan for distributing your content, check out "The Ultimate Content Creation Toolkit."

It's a comprehensive training package that helps you learn how to plan and create 6-12 months' worth of core content---such as blog posts, podcasts, videos, and emails---that your audience will find valuable, and that also will increase your search engine rankings.

Just go to: www.ContentCreationToolkit.com


About the Author: Jeannette Koczela, Founder of the International Association of Professional Life Coaches®, provides business and marketing resources, tools, and training life coaches so that they can run their business more profitably. Download the free "Essential Coach Kickstart Business Guide" HERE, and get weekly tips, strategies, and guidance on how to create a thriving coaching business.

Learn how to plan and create 6-12 months' worth of core content---such as blog posts, podcasts, videos, and emails---that your audience will find valuable, and that also will increase your search engine rankings with "The Ultimate Content Creation Toolkit" at: https://ContentCreationToolkit.com

Article Source: http://EzineArticles.com/10454350

How to Increase Facebook Engagement in 2021

Great video from LYFE Marketing sharing 7 Facebook algorithm tips to help you improve your Facebook business page, increase Facebook engagement and broaden your Facebook organic reach. Enjoy! :)

How to Choose Content for Your Blog

Are you stuck about what type of content you should post on your blog? There are so many types of posts you can use to help you come up with just the right content that will engage your audience, and help you convert visitors.

Video Content

Just because you have a blog doesn't mean all the content has to be written. You can also add video content. To help the search engine find the content, write a good description, fill out that alt information, and give the video a relevant name. You can also add a transcript.

Well-Placed Images

Don't forget to add images to your blog post that help enhance the meaning of your post and grab the attention of your visitors. Remember to give the image a relevant name. For example, don't name it "IMG423"; give it a descriptive name like "steakcookingdemo" instead.

"How-to" Content

Everyone loves reading good how-to content and tutorials. Anything you can show your audience how to do is fodder for a good tutorial post. You can add images, text, and video to enhance the usefulness of these posts.

Industry News

Keeping up to date on industry news is a great way to show what an expert you are and to provide that information to your readers without them having to look elsewhere. If they realize that you are a good one-stop for the information they need, they'll come to you first.

Controversial Content

Sometimes you want to stir the pot. The reason is that it can cause your content to go viral. But do this with caution. If you can cause good controversy and not negative controversy, that's even better.

List Article

The article you're reading right now is a list article. This is a good way to provide information in chunks that people like reading. Reading content without headings can be hard on the eye and cause people to click away. A good list is easy to read and to write.

Checklists

These are useful types of content that you can use as content upgrades to help people transition to your list. Add them to the content you have already created when relevant, and require a sign-up to get the download.

Reviews

Any niche offers an opportunity to earn a little extra income by conducting reviews and linking to the product that you recommend in the review. Sometimes a company may decide they like the reviews you have done on your own, and ask to work with you by providing free products too.

Problems and Solutions

This is a terrific type of blog post that is very interesting for your readers. If you can describe a problem and then tell them about the different solutions that are available (including yours), they may click the link to the offer and you'll earn money.

Are you are ready to be a better blogger? Discover 21 different one-a-day tasks and activities for getting more traffic, more prospects, more customers and more sales. Download my free checklist, 21 Days To A Better Blog, at https://jonallo.com/better-blog

Article Source: http://EzineArticles.com/10449214

Engage Your Online Readers: Have You Checked These 5 Important Tips?

Engaging your readers is critical to your online business and brand promotion.

You could be writing many blogs/articles on a daily basis and posting them on various sites hoping, to have bigger business footprints.

But, if your prospects and readers are not spending time on your pages and checking them thoroughly, you won't be able to achieve your goals.

As per a report, in 2016, while content marketing was up 300%, engagement was up just 5%.

What does it mean?

It means the common visitors aren't spending much time and leaving your pages speedily.

What's more disheartening is that even those who are spending some time checking the pages aren't spending more than 37-odd seconds.

Perhaps, the huge volume of content available nowadays is motivating them to leave your pages to check other sources. Maybe, their exposure to other media tools simultaneously is also behind the high bounce rate.

Whatever could be the reason, it's important to understand your prospects and readers well and engage them.

But how to do it? How to write engaging content?

Well, follow these 4 tips for improved engagement and better business.

1. Know our prospects & readers: Find out what they want and what their likes and dislikes are. Study their behavioural patterns. A good source of information on your prospects and readers could be the different social media sites that they could be using.
   
   
2. Have relevant supporting images: Images-- besides being good text breakers--also have the ability to convey your message in a more powerful manner. Relevant images carry your story forward and engage your readers and prospects in a nearly guaranteed way. Your brain process images faster than it processes words. So, have supporting images on your pages for better connections with your prospects & readers.
   
   
3. Have the right supporting videos: Videos could be a powerful tool to attract and engage the viewers. Having them on your pages--especially when you are planning to do instructional blog posts--could do wonders. And, hook your prospects and lead to better engagement. It will be a great idea, if, instead of having infographics, you use videos to convey your message and reach your target viewers. The good news: now with smartphones, you have a handy and inexpensive tool to shoot decent videos for your pages.
   
   
4. Use appropriate quotes by well-known personalities: Quotes are wonderful text breakers. They also lend credibility to your story and carry it forward. People trust you when you support your content with a relevant quote, by a famous & respected figure. So, use appropriate quotes that support what you are saying. Using them in italics will help. It will make your text more professional and engaging.
   
   
5. Highlight tips: People generally visit sites to get help and relief from a problem they could be suffering from. So, share useful tips--in bullet form--to better engage them and inspire them to consume your content--right from the beginning to end. It will naturally result in them spending more time on your pages, and resultantly, doing what you may want them to do.

Wrapping up, it pays to engage your readers and prospects. Have supporting and relevant images and videos to engage them in a better manner. Also, use quotes and highlight useful tips so that while the bounce rate of your web pages drops readers' engagement balloons.


https://bit.ly/2R9F5vc

Article Source: http://EzineArticles.com/10234550

Find Content to Share With Your Tribe

This information was shared by Amy Starr Allen... she is a mentor and awesome teacher as well as a successful online marketer. Her content is always spot on and helpful. Here is information from one of her online videos.

Content is important to provide value and to increase value to your customers. Providing content is where you can show and teach thereby, increasing your value to your customers and your products. These places provide ideas on where to find substance that can be shared with your customers, followers, tribe, group, down-line, etc.

One place to look for ideas to provide content is from discussions you have on social media. Groups in Facebook, MeWe, Parler, and other platforms pose questions that people are wanting to be answered. These questions can help you put together valuable information and answers for your following.

Another place to search is on Google or any search engine. Keywords entered in the search box will give an array of ideas for content to your patrons. Ideas usually pop up as you type in a word... just check out some of those sites and see what can be content for your use.

Pinterest is a site where people post lots of information. You can find almost anything on this platform. You can see a huge variety of things being posted from quotes, to art, to recipes, advertisements, pictures, etc. The list goes on and on and this could yield a plethora of content ideas.

The website titled "answerthepublic.com" takes data from Google and organizes it in a way that will help you organize content. This is a unique site and to help you really learn about what the information can do for you, visit the site and listen to the instructional videos provided for your enlightenment.

Another website "quora.com" shares and helps to expand knowledge of the world. It gives access quickly to you that may not be available at large. It would help you understand different views and understandings that other may have and you don't. Quora is set up to answer questions. Pose a question and get answers to those questions... this give you access to data and content. The search goes on. Enjoy.

YouTube, Tiktok, Instagram Reels and other video sources have questions and comments at the bottom of the videos. Take a look through the comments and evaluate the common threads of questions being asked. These questions and comments can give you ideas for content to share with your customers, friends, tribe or groups.

These few sources gives you a start to a limitless supply of knowledge that you will be able to share and create content which provides value to you and eventually leads to sales and profits. Good luck to you on your quest for messages to develop your relationship with your list of customers.

If you want help or if you want to develop your business online contact me at bill@williamfeaver.com or visit my affiliate page at https://williamfeaver.com thank you.

Article Source: http://EzineArticles.com/10404161