How Digital Marketing Will Change in 2021

Some very interesting thoughts from Neil Patel about Online Marketing in 2021 - what has changed and what to look out for! 

What Is Your Online Social Media Presence?

Your online presence is one of the most important ways to market your business to the world. It honestly doesn't matter whether you have a strictly online business or a bricks and mortar business, using social media is a great way to get the word out about your business and to establish your identity online.

Ensure that Your Brand Matches Throughout

While each social media network has its own personality, your brand is always your brand. You should keep your brand the same, but adjust it slightly to fit in with the personality of the platform. But don't change it too much because you want your audience to recognize you and interact with you.

Keep Your Profile Updated and Complete

Social media networks are always changing so a complete profile today will be incomplete tomorrow. Keep it up-to-date by checking it often, updating the things you have changed, and adding in information as the platform creates new ways for you to share.

Be Consistent with Your Posts

One of the keys to making social media work for you to build your online presence, is putting up regular posts and updates. For example, if you have a blog post you want to share, set it up to share twice in the day instead of only once.

Become an Expert on One or Two Platforms

You can't be everyplace and do it well, so choose one or two platforms where your audience likes to hang out, and become an expert at those systems. You'll do yourself a huge favor. Take it easy and become an expert of one or two.

Develop Content Specific for Each Platform

You don't want to rehash the exact same content in the exact same words on each social media network. For example, when you share a blog post you wrote promoting your widget, you want to share it with a special blurb for each different network.

Engage with Others

Don't forget to talk to people on each network. Answer questions, share your knowledge, and interact and engage with them. Social media is supposed to be social. Automation is fine, but you do need to answer people and talk to people in real time, too.

Share Other People's Updates

When someone shares something important that your audience will find interesting, share it. The people you share and congratulate and interact with will do the same for you. Plus, it's another form of content that can help establish expertise.

Join Groups

Most social media networks right now have some forms of groups that you can join. Even Pinterest has group pin boards that you can join. Joining these, then interacting with the people, is a great way to network and get known better.


Although everything about Facebook isn't perfect, it's still the biggest social network and they want you to succeed using their advertising platform. This just makes sense. If you achieve your business goals while spending money on Facebook advertising, you're likely to use that marketing practice again in the future. To learn how to make your Facebook marketing successful and profitable, download my Free Checklist, Successful Facebook Ads at https://jonallo.com/FBads

By Jon Allo, Article Source: http://EzineArticles.com/10408331 

How to Create a Social Media Friendly Business Logo

In today's market, social media is an undeniably important part of any business's marketing strategy. It is important to create a business logo that works well across different social platforms. There are many logo generators available online these days that allow you to create a professional-looking logo design but it doesn't end with just a good looking logo, you have to consider a lot more while finalizing a business logo. It should be captivating enough to look sharp and attractive on different social mediums.

We have listed out some tips below to help you make the most out of social media platforms through your business logo:

Be Mindful of Your Aspect Ratio:

Aspect ratios are important when it comes to images on social media. Your logo shouldn't be too short or too long. There are different aspect ratios for every social platform and it is important that your image is scaled accordingly. Most social media sites show your images or logos in a square. Your logo should be optimized to look good in a square beforehand because if it isn't, then the image will be compressed, chipped or reduced to fit into one.

Keeping Different Versions of Your Logo:

There are chances that every logo gets used in many different ways. Some change it up a little according to different season or events while some make a shortened version with just the image or an initial. You really can't tell how your business logo may be used so you need it to be versatile and adaptable. You might need to rearrange or use just a portion of your logo to fit into different sizes and shapes. In some cases, it is almost impossible to use your full logo which is why you have to settle for a different version of your logo for social media applications. It is important that your text and graphics don't lose their meanings when used separately.

Simplicity is the Key:

Avoiding detailed elements in your logo is also very important. We are not saying that you should go so simple that you risk being forgettable but bear in mind that your logo will be reproduced in different sizes and it should lose its meaning or impact when reduced in size. Thin lines, detailed graphics, and too many words are to be avoided. Try to keep it simple because a noisy business logo can confuse your consumers and often fails to communicate your message in a social media thumbnail.

Consistency:

Consistency strengthens your brand power and its visibility. People recognize you better when you have the same image everywhere for your business. The majority of brands create one simplified version of their business logo and use the same image across every social media platform.

These are a few of the things you should bear in mind so that your business logo does well across the most powerful form of marketing these days i.e. Social Media Marketing.



For more details, visit: https://www.pixelslogodesign.com/business-logo-design/

Article Source: http://EzineArticles.com/9537439

Is a Business Logo Necessary For My Online Business?

Creating an online business is exactly the same as creating any other business you need an identity. Think of all of the businesses you currently use in your life, whether it's buying your weekly groceries, purchasing clothes, buying a car etc... All of these companies have a good logo and this can be a sign of confidence and dependability to customers. If you have had good service from a company then their logo/identity becomes one you trust.

Taking this into consideration you can then start to think exactly about the online business you are creating. Whether it is one offering advice or selling products, having an identity is vital. When people come onto your website they instantly recognise it and as previously discussed if they have had a good experience with you, an identity they trust. This will in turn help with retaining customers, giving them a quality online experience that they will just keep coming back for.

A good company logo will not only help create an identity but it will also help you to market your business. By creating business cards, flyers, newspaper advertisements etc.... You can take your company logo to the masses and create your company brand and image.

Once you have decided to have a company logo then the next step is to get it designed. By using a professional graphic designer you will be able to effectively create the ideas you have or better still use the knowledge and experience the designer has to create a logo. Ideally, the logo has to be created in the best possible quality and available in such formats as JPEG, GIF, PNG and bitmap. This means that whenever you want to use that image, especially in different sizes, you will still retain the quality.

Your logo can also have some bearing on your industry, for instance, if you are working within sports you could possibly use a bat and ball as part of your logo. If you can relate this to your logo then you stand a better chance of people instantly recognising what you do.

Within your website, it is best then to use your company colours. For example, if your logo is predominately red and black, then your site would be better off following these schemes so again recognition is gained. This can work great for any website that you have whether it is for a club/ society or your business, it is recommended good practice.

If you can create a good corporate identity for your business, then you have a very good starting block with which to market your website and create good levels of traffic.



Ian Spencer works for Clear Web Services, a SEO Web Optimisation and Web Design company serving the Forest Of Dean, Gloucestershire and South Wales.

He has worked in the SEO and Internet Marketing world for many years, and working in partnership with another company has launched the new SEO business.

[http://clearwebservices.com/]

For More Information, please call 01594 835 857 or email info@clearwebservices.com.

Article Source: http://EzineArticles.com/3620106