Avatar Marketing

There is a reason that some marketers excel, while others struggle. Some people believe that the most important aspect of building your business is the size of your list. If that were the case, spammers would be the richest people in the world. So, why aren't they?

It is not just how many people you have on your list that determines how much money you make. If you have 100,000 people on your list, but none of them are at all interested in your product or service, then what good is that list? You would be better off having a list of 10 people that are interested in what you are offering.

What is Avatar Marketing?
Avatar Marketing is when you create a specific avatar or ideal customer/business partner, and you gear your marketing towards attracting that specific type of person.

An Example: You are selling a fitness product for people that want to lose weight. Who are you going to market towards? Would it be personal trainers or house moms? Athletes or people with diabetes? You are going to market to the ones that are going to be looking to lose weight, not the ones that are already in shape.

Creating the ideal Avatar to market to.

Things to consider:
Who would use your products/services - Think about who would actually be looking to purchase your product or service.
Where would they be looking? You want to make sure that your business is where people are going to find it.
Income - Are you marketing to people that are likely to buy your product. It is one thing if you are marketing a $20 product. If you are marketing a higher end product, such as a multi thousand product product, you need to make sure that you are marketing to people that are going to be able to afford the product.

For Avatar Marketing to been done properly, take the time to actually write up who your avatar is.

Who is your ideal customer?
Where are they going to be looking for you?
Are you marketing to people who can afford your product or service?

When you can answer yes to all three of those questions, then you are on the right track.

Put yourself in the customer's shoes. Pretend that you are looking for your product or service. Where would you go to look for it? Why are you looking for it? This is Avatar Marketing!



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Yours in Success
Joe Malone

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